The Biggest Yscore Wins & Losses of 2019 Special Report

Looking at brand performance of over 400 brands in the YPulse youth brand tracker this year, we have identified the brands with the biggest growth spurts and most dramatic falls in Yscore. Focusing in on positive and negative inflection points, we’ve placed the data in context, identifying the campaigns, news, messaging, and events that have won over young consumers this year—and what has turned them off. This report delves into the wins, losses, and lessons of the biggest brand score changes, and what’s behind it all.