Pro Data

Expertly curated data and insights on Gen Z and Millennials

Brand Tracker

Analyze the ongoing measurement of cultural relevance for 1,000+ brands with young consumers in North America and Western Europe across 23 youth-specific metrics.

Tracked Brands

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Awareness & Affinity

Use these dashboards to learn how your brands are performing among Gen Z and Millennials, and what’s driving their affinity.

Brand Snapshot

View how any brand is performing among young consumers across all brand metrics.

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Performance Drivers

Discover key diagnostics to driving purchase intent and loyalty for your brand(s)

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Employer Branding

Find out which companies young consumers are most excited to work for.

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Brand Positioning

Use these dashboards to compare your brands to key competitors, industry averages, and other brands succeeding with young consumers.

Score Comparison

Create comparisons across brands, demographics and industries for all brand metrics.

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Brand Rankings

Rank brands across any metric and any audience.

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Consumer Verbatims

Understand what young consumers are saying about their favorite brands.

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Brand Alignment

Explore how brands are aligned for strategic partnership opportunities.

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Media Consumption

Analyze where young consumers are being influenced and how to reach them.

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YPulse Spending Tracker

Find out how Gen Z & Millennials in the U.S. are spending their money.

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Direct Access Tools

Access all brand data in exactly the format you need.

Quick Data Export

Quickly download any data as far back as 2018.

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YPulse Data Connect

Learn about our automated data workflow options.

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Report data dashboards

Behavioral Data

Explore ongoing survey results behind all Behavioral Reports to reveal the behaviors and views shaping young peoples’ daily lives, from shopping, to tech use, to lifestyle and beyond.

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Trend Data

Dive into the data behind all Trend Reports, which detail the major cultural shifts that young consumers are fueling, and the deeper changing views impacting brands.

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Report Calendar

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Behavioral Data

Explore every data point from our ongoing behavioral surveys and view trends over time

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Trend Data

Access the data from our entire archive of trend report surveys

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YPulse Office Hours

March 2023

Live Spending Tracker Demo Access

March 2023
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Getting Started with the Pro Data

Explore the tutorial videos, support articles, and FAQs to best leverage the YPulse Pro Data.

YPulse Brand Tracker 101

Watch this introductory overview of the YPulse Brand Tracker, survey methodology & data, brands & metrics tracked, and outline of the dashboard views

Understanding the brand measures

Find the definitions and calculations for each of the Mindshare, Purchase Intent, YScore+, and Industry measures

Best ways to leverage the survey data dashboards

Not yet using your interactive access to YPulse survey data? We’re sharing some of our best ways to use and integrate the Behavioral & Trend dashboards into your regular YPulse workflow

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