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Winter Holiday Plans Report

As young consumers gear up for a holiday season that could, finally, be closer to normal than it has been in years, brands need to know how exactly they’ll be celebrating. Will they choose to spend their in-person time with friends or family? Stick to traditions or start their own? Stay close to home or head somewhere new? And most importantly, what unique opportunities can brands find to reach these gens during the months of celebration ahead?

This year’s report will dive into young consumers’ top holiday plans, and how brands can make their holidays come to life!

Download the full report for further insights

  • Who Gen Z and Millennials will be spending the winter holidays with
  • Young consumers preferences for winter holiday traditions
  • How young consumers are going against the grain and participating in non-traditional things
Report length: 17 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in October 2022, Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2022

Additional survey content for Pro users: What young consumers are spending their money on this holiday season, other plans Gen Z and Millennials have for the winter holidays, and how their winter holiday plans different from last year.

Recent years' reports on this topic

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North America
Western Europe