As young consumers gear up for a holiday season that could, finally, be closer to normal than it has been in years, brands need to know how exactly they’ll be celebrating. Will they choose to spend their in-person time with friends or family? Stick to traditions or start their own? Stay close to home or head somewhere new? And most importantly, what unique opportunities can brands find to reach these gens during the months of celebration ahead?
This year’s report will dive into young consumers’ top holiday plans, and how brands can make their holidays come to life!
Report length: 17 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in October 2022, Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2022
