Oct 20 2021
After the pandemic altered many holiday traditions last year, young people’s winter holiday plans are getting back to normal this season, even as COVID still looms. In fact, rather than having their holiday spirits dampened, young consumers are jumping into the festivities early, looking to create moments of joy, and spend more time with family and friends. This year’s Winter Holiday Plans report digs into how young consumers are planning to celebrate the holidays, how much they’re planning to spend, and how brands can help them keep the holiday spirit alive.
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Report length: 13 pages
Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in September 2021
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: Who they’ll be spending the holidays with, how social media will play a role in their holiday plans and celebrations, and how their winter holiday plans will be different this year and why.