- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Winter Holiday Plans Report
This year’s Winter Holiday Plans report dives into young consumers’ top holiday plans, how they’re getting in the holiday spirit, and how brands can make their holiday ideas come to life!
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- What holiday activities Gen Z (and teens) are planning on this year
- How brands can help parents make holiday shopping easier
- How brands can message about the holidays this season
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Report length: 16 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August / September 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August / September 2023.
Additional survey content for Pro users: Holiday products young consumers are interested in buying this year, what preferences Gen Z and Millennials have about wishing them a happy holiday, and whether they’ll be wearing holiday clothes to help celebrate the season.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.