Yes, we’re headed into a holiday season unlike any before it. Gen Z and Millennials are altering their celebration plans for Thanksgiving and the winter holidays to be COVID-safe—which means that their gatherings and calendars are going to look very different. We explored their plans for Thanksgiving and the holidays and found a plethora of opportunities for brands to step in and help make the end of 2020 a time of celebration.
Download the full report for insights on:
- How their Thanksgiving & Winter Holiday plans have been altered
- What they’re predicting to spend on the holiday celebrations
- How important holiday media will be this year
- How all brands should be approaching holiday messaging
Report length: 12 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded September 2020