Thanksgiving and Winter Holiday Plans Report

Gen Z and Millennial research, trends, and insights

Yes, we’re headed into a holiday season unlike any before it. Gen Z and Millennials are altering their celebration plans for Thanksgiving and the winter holidays to be COVID-safe—which means that their gatherings and calendars are going to look very different. We explored their plans for Thanksgiving and the holidays and found a plethora of opportunities for brands to step in and help make the end of 2020 a time of celebration.

Download the full report for insights on:

  • How their Thanksgiving & Winter Holiday plans have been altered
  • What they’re predicting to spend on the holiday celebrations
  • How important holiday media will be this year
  • How all brands should be approaching holiday messaging


Report length: 12 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded September 2020

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