Gaming boomed during the pandemic in Western Europe, and the majority of Gen Z and Millennials in the region now play video games in some capacity. Now, as they spend an increasing amount of time (and money) inside these virtual worlds, it’s vital that brands meet them there. YPulse’s WE Gaming report dives into the state of gaming now, how games are becoming a top form of entertainment for young consumers, and what brands need to know about video game marketing now.
Download the full report for insights on:
- Gaming’s increasing presence in young Europeans’ lives, and how much time they’re spending playing games
- The rise of video games as a top form of entertainment and connection for young Europeans
- How brands are reaching young consumers through games and esports platforms
Report length: 15 pages
Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in October 2021
Additional survey content for Pro users: young consumers’ favorite games, the genres of games they’re playing, the platforms they’re watching esports on the most, what gaming has influenced in their lives, and the top gaming console they plan to buy this year.
Survey content for pro users also includes data split by the following demographics: Gender, Generation, Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, and Parent.