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Thanksgiving Plans Report

Download the full report for further insights

As we move into the most celebrated holidays of the year, young consumers are excited for their Thanksgiving day plans. Over the last two years, COVID impacted the way Gen Z and Millennials celebrated with smaller gatherings and less travel. However, this year, 13-39-year-olds are rolling back into the holiday season with ease, excitement, and old traditions.

YPulse’s 2022 Thanksgiving report looks into what young consumers’ Thanksgiving day plans are, how it kicks off their holiday shopping, and who they are planning to celebrate with.

Download the full report for insights on: 

  • What Gen Z and Millennials are planning to do on Thanksgiving day
  • How Thanksgiving sales kick off their winter holiday shopping
  • How brands can successfully market to young consumers during Black Friday
  • How Millennials and Gen Z are celebrating Thanksgiving with friends—Friendsgiving anyone?

Report length: 16 pages

Based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in July 2021 

All surveys fielded after June 1, 2021, are expanded to a North American sample, and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada.

Additional survey content for Pro users: Other holiday’s the celebrate, how much Gen Z and Millennials are spending on Thanksgiving items, and their desires to celebrate Thanksgiving before COVID existed.  

Recent years' reports on this topic

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