While young consumers are feeling more comfortable going back to the holiday traditions they once celebrated pre-COVID, the pandemic is not completely over—and they know that. The majority of young people will be celebrating Thanksgiving this year, but similar to their Halloween plans, COVID will play a factor. YPulse’s 2021 Thanksgiving report dives into 13-39-year-olds’ plans for holiday, how their plans compare to years prior, the return of traditions that were not celebrated last year, and what they plan to buy to celebrate.
Download the full report for insights on:
- How COVID is factoring into young people’s Thanksgiving plans
- What they plan to do to celebrate and with whom
- How young people will be spending for the holiday
Report length: 12 pages
Based on a survey of 1300 13-39-year-olds in the U.S., fielded in September 2021
Because of the topic, this survey was only fielded among young consumers in the U.S. and totals reflect the views of 13-39-year-olds in the U.S. only.
Additional survey content for Pro users: Young people’s feelings around their relatives regarding Thanksgiving, how social media will factor into the holiday, and their views around Thanksgiving being the start of holiday shopping.