Young Europeans’ media consumption habits have changed significantly since the start of the pandemic, and music is no exception. And while listening habits were already shifting before lockdowns, the last year and a half has spurred young Europeans to turn to digital platforms for their music consumption and discovery even more. This report dives into the impacts COVID has had on young Europeans’ music consumption, how they are discovering new music now, and the platforms that are emerging as go-to spaces for music listening and marketing.
Download the full report for insights on:
- How the pandemic has shifted young consumers’ listening habits
- How young consumers are listening to and discovering music now
- The platforms that are transforming music listening, discovery, and marketing
Report length: 13 pages
Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Italy, Spain, fielded in August 2021
Additional survey content for Pro users: The devices they’re using to listen to music the most, the music genres they enjoy listening to, the music content and experiences they’ve paid for in the past year, and how they feel about virtual concerts.
