Media Consumption Report

2020 was the year that everyone stayed home and streamed more—so what does that mean in 2021? YPulse’s TV and Entertainment report found that young viewers increasingly turned to streaming services during the lockdown, and though quarantined consumers got quickly tired of Zoom hangouts, streaming content stayed consistent. With more young consumers relying on video content for entertainment, new behaviors have formed and changed the streaming landscape. This report looks at the current value of streaming services, how streaming service usage and the type of content watched has shifted over the past year, and a new category of services that are...