Young audiences are constantly switching between streaming services and social media for video content—but their preferences are far from uniform depending on their actual age, and even their gender. For some young viewers, brands actually won’t even be able to prioritize one over the other, and instead need to understand how they influence each other. Platforms like TikTok and YouTube are in fierce competition for attention, even against streamers like Netflix, especially among certain demos (hint: teen boys) whose high social media engagement might be surprising.
YPulse’s bi-annual Media Consumption Monitor dives into the trends shaping the future of video content: where it reaches the most viewers, what features get the most attention, and if they’re willing to pay for it.
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded December 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in December 2024
