News
North America
Brat TV is building the next media ecosystem of micro-celebrities.
Brat TV is building the next media ecosystem of micro-celebrities. YPulse called out Br...
North America
The number of youth-founded startups in South Korea is growing.
The number of youth-founded startups in South Korea is growing. YPulse’s What’s Next fo...
North America
Jones Soda is entering the cannabis economy with an infused drink line dubbed “Mary Jones.”
Jones Soda is entering the cannabis economy with an infused drink line dubbed “Mary Jon...
North America
Say hello to “skinvertising”: a (weird?) way consumers are showing their brand love via logo / slogan tattoos.
Say hello to “skinvertising”: a (weird?) way consumers are showing their brand love via...
North America
Millennials’ love of vinyl is still going strong.
Millennials’ love of vinyl is still going strong. YPulse told you how vinyl is one of t...
Western Europe
Papa John’s is the latest brand to bet on the metaverse.
Papa John's is the latest brand to bet on the metaverse. As part of the pizza chai...
Western Europe
Is the U.K.’s Gen Z killing British cuisine?
Is the U.K.’s Gen Z killing British cuisine? According to one study, yes. But on the br...
Western Europe
In honor of International Women’s Day, Bumble launched a campaign in Western Europe to end gender-based relationship expectations.
In honor of International Women’s Day, Bumble launched a campaign in Western Europe to ...
Western Europe
A new report shows that half of British Gen Z who have used “Buy Now, Pay Later” services regret their decision.
A new report shows that half of British Gen Z who have used "Buy Now, Pay Later&qu...
Western Europe
Guinness launched a regenerative farming program to appeal to young consumers’ eco-consciousness.
Guinness launched a regenerative farming program to appeal to young consumers’ eco-cons...
North America
Oatly created a true-crime-style podcast to promote its plant-based milk.
Oatly created a true-crime-style podcast to promote its plant-based milk. Dubbed Oatly ...
North America
Hollister is going all-in on Gen Z TikTok influencers to market to high schoolers.
Hollister is going all-in on Gen Z TikTok influencers to market to high schoolers. With...