Say hello to “skinvertising”: a (weird?) way consumers are showing their brand love via logo / slogan tattoos. We’ve told you about brandoms—a.k.a. fandoms for brands from McDonald’s to Supreme—and how young consumers are showing their brand love by flaunting branded merch and joining online communities. For some brand fans, tattooing a company’s logo / slogan on their body is another popular way they’re showing their love, with Disney and Nintendo leading the pack (designs can be anything from a Disney character to the actual brand name). Nike, Vans, Dior, Playstation, Volkswagen, and Armani are also popular brands that Deal A has identified as the most-tattooed brands in the world. Just like other ink designs, brand tattoos “remind customers of personal values” as it is a “permanent badge with special meaning that creates a powerful recall cue of the memories, experiences, emotions they have with the brand.” YPulse’s beauty survey shows 41% of Gen Z and Millennials have a tattoo, and inking a design tied to a fandom is a popular choice. (Adweek)
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