Clicking on Community Trend Report

For Gen Z and Millennials, finding community isn’t limited to the connections they can make in person. Unlike generations before them, young people today are able to explore their interests and find others that share them allowing platform users to find groups they feel connected to and supported by in a deeper way. Yes, offline communities are still prominent and important, but online groups are just as likely to provide young people with connection, mental health benefits, and support. YPulse’s Clicking on Community trend report explores the importance of community for young consumers, how and where they’re finding those connections, and how brands can tap into online communities—and build their own.