Behavioral REPORT

Social Media Monitor Report

The Social Media Monitor report is a bi-annual report that explores which social media platforms Gen Z and Millennials use, the type of content they post, and everything else brands need to know in order to meet young consumers on the platforms they love.

  • The platform Gen Z has ranked as no 1
  • How young consumers are using social media as a search engine
  • The different platforms male and female young consumers like to post on

Report Length: 13 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded April and May 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April and May 2023.

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Phone usage and app habits, which apps they’re spending the most time in, and how mobile habits are reshaping the way they shop and communicate.

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BEHAVIORAL REPORT
Social Media Monitor Report
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Data
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Content
Download report (PDF)
Data
Download data (XLS)
Explore data online