Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

The 3 Biggest Marketing Trends Out of SXSW 2017

It’s free content week, and we're counting down our most popular articles of 2017 so far—giving all our readers...

Millennial Pink, Unicorn Toast, and Slime: The Trends People Are Talking About

It’s free content week, and we're counting down our most popular articles of 2017 so far—giving all our readers...

The 10 Food Trends Millennial Foodies Want to Try Most

It’s free content week, and we're counting down our most popular articles of 2017 so far—giving all our readers...

The 20 Biggest Millennial Wedding Trends (According to Millennials)

It’s free content week, and we're counting down our five most popular articles of 2017 so far—giving all our...

That Snapchat Hot Dog is on The Viral List

Snapchat’s break-dancing hot dog is the new king of the internet, watermelons are the star of summer 2017, an office email on mental health...

Infographic Snapshot: Millennial Tattoo Trends

How many Millennials actually have tattoos…and why do they get them? We’ve got the full story on their ink, in this...

3 Big Brands Bringing Customization To Classic Products

We know that Gen Z and Millennials are interested in personalization, and now big brands are taking cues from startups, and letting customers customize some...

Amazon Prime Is Already More Popular Than Cable For Millennials

Amazon Prime Day has the internet buzzing, but so do the headlines that Prime will soon eclipse cable in popularity—but according to Ypulse...

The Newsfeed

 “I’m too lazy to exercise on purpose. Too much work…If I can't get it with my dog, my job, or my nightlife, it ain't happening.”
—Female, 23, CA

Snapchat is taking more steps to be the new TV, with a daily news show that will cover current events in short and, dare we say, snappy segments. Stay Tuned will air twice a day with hosts Savannah Sellers and Gadi Schwartz from NBC and MSNBC. The new series is taking cues from Snap’s election show, Good Luck America, which they used for “research and development” on their audience and to gauge interest. Snap says their viewers are young (Ypulse data shows 67% of 13-21-year-olds use Snapchat) and have “a huge appetite for news content.” (NYMag)

The ugly fashion trend is putting its best foot forward—in $800 Birkenstocks. From “dad hats” to “shapeless dresses,” ugly clothing has been having a moment, and the sandal brand is capitalizing on the interest with a design in “the finest imbued and oiled natural leather” and sterling silver nautical buckles by a prestigious German jewelry designer. Clear and mud-stained jeans can move over, because these babies are now available for purchase. They’re “strictly limited edition” so get them while they last—if you’re into that sort of thing. (Quartz)

Discover’s new campaign rewards Millennials for #adulting. The digital and social media effort leverages the adulting trend by focusing on financial hurdles young people face. Some lucky people will receive physical badges to commemorate their successful completion of accomplishments like getting married, having kids, buying your first house and car, and starting your career. Branded content partnerships with Mic.com and Mental Floss are also trying to drive young people’s financial awareness—and, of course, brand awareness. (MediaPost)

A reboot of Disney’s short-lived ‘80s show Duck Tales is banking on nostalgia and a strong digital strategy to win viewers over. Huey, Dewey, and Louie (Donald Duck’s nephews) are coming back to cable on Disney XD, and making their digital debut, too. Short-form content will complement the show across social, and the mischievous trio is already available to take selfies with on Disney XD’s mobile app. From Nickelodeon’s Hey Arnold movie to Cartoon Network’s Ben 10 remake, kids’ networks across the board are betting on shows from the ‘80s, ‘90s, and 2000s. (Variety)

Speaking of Disney, did you notice how many leading ladies are in their films these days? Because the box office did. Since 2014, Disney started “betting on girls,” moving away from male main characters in favor of female leads. The Sorcerer’s Apprentice, John Carter, Lone Ranger, and more machismo movies flopped again and again, until Disney entered their golden age of girl power (think Brave, Frozen, live-action Alice in Wonderland, and more). Here’s the kicker: out of 16 of the “biggest female-led global blockbusters,” Disney made ten—nine of which were from the last four years. (Forbes)

“[Pokemon Go]’s a fun break from the seriousness of adulthood that gets me exercise while having fun.”

—Female, 27, TX

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies