Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

The 20 Luxury Brands Millennials & Gen Z Most Want to Own

Here it is, the MOST clicked article of the year so far. Available in full to all our readers for free content week! ...

The 3 Biggest Marketing Trends Out of SXSW 2017

It’s free content week, and we're counting down our most popular articles of 2017 so far—giving all our readers...

Millennial Pink, Unicorn Toast, and Slime: The Trends People Are Talking About

It’s free content week, and we're counting down our most popular articles of 2017 so far—giving all our readers...

The 10 Food Trends Millennial Foodies Want to Try Most

It’s free content week, and we're counting down our most popular articles of 2017 so far—giving all our readers...

The 20 Biggest Millennial Wedding Trends (According to Millennials)

It’s free content week, and we're counting down our five most popular articles of 2017 so far—giving all our...

That Snapchat Hot Dog is on The Viral List

Snapchat’s break-dancing hot dog is the new king of the internet, watermelons are the star of summer 2017, an office email on mental health...

Infographic Snapshot: Millennial Tattoo Trends

How many Millennials actually have tattoos…and why do they get them? We’ve got the full story on their ink, in this...

3 Big Brands Bringing Customization To Classic Products

We know that Gen Z and Millennials are interested in personalization, and now big brands are taking cues from startups, and letting customers customize some...

The Newsfeed

“There are alleys with street art that I've walked out of my way to take pictures of to share on Snapchat/Facebook.”
—Female, 32, IL

Mattel’s new toy franchise Enchantimals is inspired by Instagram and Snapchat filters. The new line of 14 dolls are all half-animal—think the bunny and deer filters—and each “shares a ritual trait with her animal friend.” Their origin and the YouTube series starring the girls are no doubt a part of Mattel’s “five-pillar strategic plan” to be a more digital brand. Appealing to Millennial parents and their kids has been a tough sell for Mattel, but they’re making moves like changing up Barbie’s body type and asking kids to pick the next big toy on TV to keep up with the next generation. (Kidscreen)

Harry Potter fans, raise your butterbeers up, because this franchise and its fandom will never die. Two more books from the Harry Potter universe are hitting shelves this fall—though they aren’t actually written by J.K. Rowling. Harry Potter: A History of Magic and Harry Potter: A Journey Through A History of Magic are instead both written by the British Library, to coincide with an exhibition dedicated to celebrating the twentieth anniversary of the first book. The two new works will include “exclusive manuscripts, sketches and illustrations from the Harry Potter archive,” to delight serious fans of the series. (USA Today, New York Times)

Restaurants are being designed with Instagrammability in mind. From unicorn foods to neon signs and tile floors with hidden messages, restaurateurs aren’t just tolerating Instagrammers, they’re intentionally acting as “Instagram bait” to earn some free press. And it doesn’t end at Instagrammable design touches. Many restaurants stress having perfect lighting, and one even provides “Instagram packs” at customer request, consisting of “a portable LED light, multi-device charger, clip-on wide-angle lens, tripod, and a selfie stick.” (The Verge, Grub Street)

Some student loan debt is getting “wiped away” in court because of missing paperwork. Students defaulting on their private loans are getting taken to court by aggressive creditors, but as it turns out, many don’t have the required documents to make them pay up. National Collegiate is at the center of many of these trials—one lawyer in Iowa represented 30 cases brought on by them, and 27 were dismissed because of “critical omissions or flaws” in the paperwork. Some Millennials prioritizing paying back debt might just catch a lucky break. (New York Times)

Millennials want older generations to know why they stand by political correctness. While some may despair the overly PC state of the world, many young consumers see political correctness as protection from prejudice, and a show of respect. What some may view as an over-sensitivity epidemic, many Millennials see as “being morally minded.” Ypulse’s PC Police trend tackled this topic, and found half of 13-33-year-olds would describe political correctness as treating others with respect, and 66% agree that political correctness is one way to make culture kinder and more inclusive. (Business Insider)

 “I’m too lazy to exercise on purpose. Too much work…If I can't get it with my dog, my job, or my nightlife, it ain't happening.”
—Female, 23, CA

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