Daily news, insights, and expert commentary on current and future Millennial trends.

Millennials, Teens, and Music: How They’re Listening Every Day

Millennials and teens are ditching traditional music sources...right? In reality, their disruptive preferences might not be so cut and dry... Eight in ten young...

3 Brands Making Extreme Image Makeovers To Attract Young Consumers

The traditional playbook won’t do much to lure in Millennials and teens… Young consumers are shifting markets, demanding different things, and just...

Millennials & Teens Sound Off: The 15 Kinds of Entertainment They Most Enjoy

We asked 1000 13-33-year-olds to tell us, of all the things they spend money on for entertainment, what do they enjoy the most? We know...

What the 2016 Olympics Taught Us About the Future of TV

Hint: live event content is changing.   The U.S.A. might have earned a boatload of gold medals, but in the entertainment world, the 2016...

The ‘90s May Have Saved Urban Outfitters: The Friday Don’t Miss List

The ‘90s are still all that (and Urban Outfitters is happy about it), the latest tech is now for rent, gamifying financial responsibility for...

Infographic Snapshot: The Pokémon Effect

The Pokémon Go effect is still going strong, so we surveyed 13-33-year-old players to find out what impact the game is having... ...

Beyond Rent the Runway: The Startups Growing the Rental Economy

Startups focusing on very different groups of young consumers are spreading the rental economy beyond the “runway.” Why buy when you can rent?...

Millennials & Teens’ 15 Favorite Apps Right Now

We asked 1000 13-33-year-olds to tell us their current favorite app, and found out a lot has changed in a year... In the mobile world,...

Millennial News Feed

Quote of the Day: “My favorite app is Pokémon Go, because it's kinda a big deal for those of us who've been dreaming about it for over a decade.”—Female, 21, NJ 

The hottest new trend at Millennial companies: student loan repayments. In a 2015 Iontuition survey, eight in ten respondents say they would like to work for a company that offers student loan repayment assistance, and about half say they prefer student debt help over 401(k) contributions. The benefit has also been shown to deter employees from job-hopping and instead stay to “reap the entirety” of it. Despite the high interest, only 4% of companies are currently offering such programs—including Aetna, Fidelity Investments, Pricewaterhouse Coopers, and SoFi—but a change in legislation that will make the “benefit more favorable from a tax standpoint” may motivate others to follow. (Forbes

Fast casual restaurant Zoës Kitchen sees kids as the “no nugget generation.” The restaurant is debuting an updated kids’ menu that focuses on a variety of nutritious made-from-scratch meals for the “next generation of foodies,” including salmon or shrimp kabobs, ham and cheese piadina made with fresh mozzarella, and an orzo pasta bowl. The President of Zoës Kitchen, who happens to be the father of two young daughters, say that the kids of today “love experiencing new flavors, and gladly choose kabobs and hummus over fries… Ultimately, they crave food that makes them feel good.” (Business Wire

A new documentary is putting six recent graduates in the spotlight as they navigate the startup world in Detroit. Generation Startup, created by an Oscar-winning director, is revealing the “big sacrifices” young entrepreneurs are making “in the hopes of building something new, exciting and, hopefully, financially rewarding.” The graduates are all fellows or alumni for Venture of America, an organization that assists aspiring entrepreneurs, and are faced with challenges that include working 18-hour days, living in uncomfortable environments, and handling disapproval from parents who encourage a more stable career path. (Fast Company

According to a 2016 Bankrate survey, Millennials are great at saving—but that’s mostly because they have to be. About 62% of 18-29-year-olds are saving at least 5% of their income, which has become even more necessary in unreliable workplaces of today. Employers are increasingly hiring temporary employees or independent contractors, and as a result are not offering benefits like health insurance and paid leave. Many Millennials who can save have also been privileged with access to their parents’ financial help, which white children are three more likely to have than black children. (Quartz

Pokémon mania is passing its peak. Sensor Tower, SurveyMonkey, and Apptopia data have revealed that “Pokémon Go's daily active users, downloads, engagement, and time spent on the app per day are all well off their peaks and on a downward trend,” which many have observed is expected of any app that receives such intense initial attention. In our recent survey on Pokémon Go players we found that more than half consider the game a fad that no will care about a year from now. Google Trends data is also showing declining interest in augmented reality, however the possibilities of the technology shouldn’t be discounted after so many young consumers showed they will embrace it. (Bloomberg

Quote of the Day: “Political correctness is a two-way street of respect and telling the truth.”—Female, 17, WI

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