Daily news, insights, and expert commentary on current and future Millennial trends.

3 Tech Ads To See (& Learn From) Today

Even Millennials' beloved tech brands need to use marketing magic to capture their attention... Those struggling to capture young consumers' attention might think that other...

Brands Wish Millennials A Happy #Friendsgiving

The Friendsgiving trend is staying strong with Millennials, and brands are helping them celebrate... According to our Thanksgiving survey, this year 20% of Millennials 13-33-years-old...

Millennials Sound Off: Their 20 Favorite Booze Brands

Happy Booze-giving! We asked 500 21+ Millennials to tell us their favorite alcohol beverage brand. Here's what we learned... It’s Thanksgiving week,...

Millennials’ Black Friday/Cyber Monday Plans By Gender & Ethnicity

We're zooming in on our exclusive Millennial shopping data to look at the way different segments of the generation are planning to deal shop...

Lego’s Holiday PR Win: The Friday Don’t Miss List

Lego’s brilliant holiday present for parents, the brewing Black Friday backlash, Big Beer going gender neutral, and more news you should know!  1....

3 (Real) Holiday PR Fails To Learn From

Ho, ho, oh noooo. Holiday marketing is in swing, and we've already witnessed more than one brand display some pretty serious PR fails this...

Infographic Snapshot: Millennials’ Black Friday & Cyber Monday Shopping Plans

We surveyed 1000 13-33-year-olds to find out their holiday shopping plans, from budgets to Black Friday plans and beyond.  The official kick-off to holiday...

The Boy in the Barbie Ad: Gender-Challenging Marketing

Millennials continue to show that they're rethinking gender norms, and brands are catching up... Earlier this year, a Facebook video of a dad...

Millennial News Feed

Quote of the Day: “This holiday season, I’m buying myself a GoPro.” –Male, 28, MI

Teens may not be able to remember a time before the internet—but that doesn’t necessarily make them more internet-savvy than older users. Research in the UK found that only 31% of 12-15-year-olds and 16% of 8-11-year-olds could tell the difference between Google ads and Google search results, even when ads were labeled. The findings indicate that young consumers still need to “develop the knowhow they need to navigate the online world.” (The Verge)

Last week, Pew survey results showing that 40% of Millennials are “against free speech” that is offensive to minority groups were widely reported—but a closer look might prove those conclusions were a “false alarm.” Though there is no data to directly compare the question to, there are “numerous examples” that show that multiple generations have held similar views for decades. (NYMag)

Ypulse’s exclusive holiday shopping survey found 61% agree with the statement “I can't stand crowds and don’t shop in-store on Black Friday.” Their decision to shop from home is shifting the consumer holiday: the National Retail Federation found that more people shopped online than in stores during Thanksgiving and Black Friday weekend. Major chains are adjusting by moving many of their big deals online as well. (WSJ)

Thought we know 35% of Millennial voters would choose Bernie Sanders if the election was tomorrow, there is still a long time before election day, and a new app is ready to educate about the candidates, the Millennial way. Voter uses the Tinder “swipe left/swipe right” format to help users to find the candidates and parties that share their views. A series of questions sort users into political pools, and give them a breakdown of the issues they agree and disagree on, as well as contacts and donation links. (PSFK)

Brands have been leaning into nostalgia and bringing back Millennials’ childhood favorites all year—and it isn’t close to over. Rumors are flying that the wonderfully disgusting Ghostbusters themed Hi-C Ecto Cooler is coming back for the release of the film’s reboot in 2016. Neon orange Ecto Cooler was originally put on the shelves in 1987, featured the beloved Slimer, and was so popular it outlasted the Ghostbusters cartoon. (AVClub)

Quote of the Day: “It wouldn’t be Thanksgiving without some family drama.” –Male, 23, MA

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