Daily news, insights, and expert commentary on current and future Millennial trends.

Were You Prepped For the Future Of E-Commerce?

We told our readers five things to know to prepare for the future of e-commerce, and we’re looking back at our predictions to...

Infographic Snapshot: What They’re Buying For the 4th

Happy 4th of July week! We've got a break down of the red, white, blue, and green in our infographic covering what ...

Merman Hair, Dad: The Friday Don’t Miss List

The men's beauty fads to know about, selfie stick bans to ponder, young talent to watch, and links to click before the weekend begins....

Coming Up In the Ypulse Quarterly Report…

The Ypulse Quarterly report explores major trends impacting young consumers, along with tons of relevant stats, insights, and implications. The Q2 Quarterly report is...

Millennials & Teens’ Top 10 Beauty Brands

In June, we asked 1000 13-32-year-olds all about their health and beauty preferences, behavior, and products. We took the opportunity to ask them their favorite...

The Trending Index: What’s In, What’s Out, Right Now

We've got a collection of the trends, styles, pastimes, and people that are trending with Millennials and teens, and those that could be their...

Millennials Overhyped? Think Again.

Some are saying too much attention is being paid to Millennials. Ypulse's President Dan Coates has the numbers on why that's wrong... ...

Breaking Fast Casual: The Friday Don’t Miss List

Breaking Bad's chicken chain gets a real fast casual future, Net-App-Porter, Happy Father's Day to Mom, the links we're passing, and more...

Millennial News Feed

Quote of the Day: “I want to buy a home in the future so I can live in a place I earned for myself.” –Male, 25, PA

Millennials know how to score a deal online. New research has found that 18-34-year-olds are more than willing to bend the truth and use some hacks to get discounts and “game e-commerce”: 26% have intentionally given a fake birth date to get a coupon, versus 17% of all adults, and 47% will leave items in their online shopping bags on purpose in hopes the retailer will contact them with a discount later. (Adweek)

The creator of Vine has a new app that’s all about creativity and getting weird. Byte is inspired by vintage internet tools like Dreamweaver and Mario Paint, and gives users a slew of ”wild” features like drawing, music creation, and photo-editing that includes memes and GIFs. Where Vine limits users to 6-second loops to display artistry, Byte “destroy[s] the notion of constraints and see what emerges from the chaos.” (The Verge)

We often tell brands that young consumers are so massively influential because they are eager to share their opinions: if they like you, they’ll tell 200 of their friends, if they don’t like you, they’ll tell 2000, all with a simple click. Right now, they’re telling Urban Outfitters what they think of their pricing and products with the trending hashtag #UrbanOutfittersBeLike. Critics are using the tag to share images of simple everyday items like plastic bags and pencils along with fancy descriptions and ridiculous high price tags. (Digiday)

Young working moms today are “getting more love than ever,” and are more supported than those in previous generations. Recent research found that only 22% of 12th graders believe that kids suffer if their mom works, compared to 34% in the ‘90s, and 59% in the ‘70s. In 2012, 72% of adults agreed that “a working mother can establish just as warm and secure a relationship with her children as a mother who does not work,” versus less than half of adults in 1977. (Time)

Major toy makers have banded together to promote the power of playing. The new marketing campaign “The Genius of Play” is an effort from brands and retailers like Mattel, Hasbro, and Toys ‘R’ Us to encourage “open ended” playtime. Ten animated videos show parents and kids how toys and games can help emotional development, creativity, and other healthy skills. Parents are being asked to sign a “Play Pledge” to devote hours of their kids’ time to free-play. (StreamDaily

Our Q2 2015 Ypulse Quarterly report comes out today! Four times a year, we dig deep into three major trends we see changing the way that young consumers view the world, impacting how they behave, and shifting what they expect from brands. This report covers the trends Fame Redefined, Fit Gone Glam, and Home Sweet Home. Here’s a sneak peak of what’s inside! (Ypulse)

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