Daily news, insights, and expert commentary on current and future Millennial trends.


How Millennials Feel About Marriage In 5 Stats

How does the generation famously delaying marriage really feel about it? We asked… Are Millennials killing marriage?! That was the question we tackled last...

How These Fashion/Retail Innovators Have Won Millennials Over: Insights from Millennial 20/20

Warby Parker, THINX, and ADAY have become Millennial charmers in a relatively short time—so how did they do it? This month, we&rsquo...

The 3 Biggest Marketing Trends Out of SXSW 2017

Experiencification ruled the festival, but branded experiences come in all shapes and sizes... The latest SXSW is a wrap, and though big brands are not...

A New Viral Starbucks Cup is Here on The Viral List

Starbucks has unveiled new spring-themed cups (to mixed responses), a campaign from upcoming film Ghost in the Shell backfires, a Millennial woman standing up against...

Millennials & Gen Z’s 20 LEAST Favorite Places to Buy Clothing

We asked 1000 13-34-year-olds to tell us their least favorite place to shop for clothes… Ypulse’s predictions for 2017 included our forecast that...

How 4 Brands Turned Viral Stories Into Marketing

From slime to Instagram-famous foods, these brands found a way to turn viral moments into real marketing… Every Friday, we call out some of...

4 Millennial Food Pioneers: Insight from Millennial 20/20

These Millennial culinary innovators could change how their generation eats, are sparking major trends, and shaping the future of food… This month, we&rsquo...

Millennials & Gen Z’s 20 Favorite Places to Buy Clothing

We asked 1000 13-34-year-olds to tell us their favorite places to buy clothes—and ranked their top stores and shopping venues… The opinions...

The Newsfeed

Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA

Adidas is continuing to take customization to the next level, with a new pop-up store that creates custom clothes in a majorly futuristic way. Knit For You, located in Berlin uses a laser body scanner to determine exact measurements for their personalized merino wool sweaters. To select their design, shoppers go into a dark room where patterns that can be adjusted with hand gestures are projected on their chests. The final chosen product is then knitted, washed, and dried in-store to be picked up in hours, for the price of $215. (Business Insider

BuzzFeed’s wildly popular food platform Tasty is expanding into the coffee business. In a partnership with NBCUniversal, Tasty has begun selling Brooklyn Roasting Company coffee beans, and of course, they’re “offer[ing] a quiz to help with decision making.” Quiz-takers will be asked about their favorite fruit, how they feel about caffeine, what their ideal morning is like, and more, to which they can answer with emojis. Once the coffee choice is made, consumers can make it even more personal by creating their own labels. (Grub Street)  

Chinese Millennials are using digital devices for “connection, discovery and actualization,” more often than their American counterparts. A recent global survey from Labbrand found that 85% of Chinese Millennials are using their phones to make in-store payments on a weekly basis, compared to 44% of U.S. Millennials. They’re also more likely to broadcast their behavior online: Over seven in ten Chinese Millennials are posting movie, restaurant, travel, and other activity-related reviews weekly and over half say they share everything they do online, compared to 44% and 28% of U.S. Millennials respectively. (ReadITQuik

What cities are Millennial homebuyers flocking to? According to an analysis by LendingTree, the top three are Pittsburgh, Washington, D.C., and Des Moines, Iowa—based on mortgage requests by those 35 and under. The online loan company says that on average 36.1% of all their mortgage requests came from the age group, a slight increase from the year before, which they say is “thanks to a stronger jobs market and overall economy.” They expect to see more young buyers looking for homes as financial situations keep improving. (Yahoo FinanceCredit.com

YouTube is being criticized for filtering LGBTQ content. Recently, YouTube creators have discovered that some content featuring LGBTQ titles and themes are being filtered when users enable “Restricted Mode” to screen out “potentially objectionable content.” YouTuber Neon Fiona pointed to her own page as evidence, citing that videos with “girlfriend” in the title were filtered under the mode, but videos with “boyfriend” in the title were not. Not all LGBTQ content is filtered and one YouTuber observes, “This is something that no one’s really sure how it’s working.” (Tubefilter

Quote of the Day: “When I was watching the Super Bowl, I switched the channel or left the room when it was a commercial break.”—Male, 27, MN

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies