Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


YouTuber Blows Open Chuck E. Cheese Conspiracy Theory On The Viral List

Shane Dawson accuses Chuck E. Cheese's of “recycling” their pizza, brands are missing the mark this Black History Month, Cardi B turned...

These 5 Meme Accounts Reach Over 46 Million Gen Z & Millennials

Meme accounts are making their mark on Gen Z & Millennial culture, and brands are looking to them for a marketing boost. Here are 5 that...

How Customization is Taking Over The Beauty Industry

The beauty industry is catering to young females' desire for products that fit their unique needs by personalizing everything from ingredients to packaging... Young consumers...

The Cause Gen Z & Millennials Are Most Passionate About Isn’t The Same

They’ve grown up in different times, and the causes they care about are different too… Gen Z and Millennials have proven that...

6 Things Getting a Boost Because of Millennial Anxiety

Young consumers’ hunt for stress-relief is helping spur some sometimes unexpected trends—and giving brands a boost… Millennials are anxious. In fact, 70%...

Coca-Cola Wants People To Flirt With Their “Plane Crushes” On The Viral List

The internet is in a frenzy over Delta's cocktail napkins, Sunny D's depressing tweet is the latest example of food brands’ nihilism,...

Why 20 Million Young Users Are Sharing These Musical GIFs

Remix culture is creating new communication forms as young demos combine GIFs and music to express themselves in a new way. Brands looking to speak...

5 Stats That Show Gen Z & Millennials’ Nontraditional Take On Valentine’s Day

Valentine’s Day is coming up, and though young consumers have mixed feelings about the holiday, they’re still planning to spend… ...

The Newsfeed

Quote of the Day: “Time I could be sleeping is time I spend on social media. It's now part of my waking up and going to sleep routine and, for those reasons, I'm feeling done with social media."—Male, 24, CA

MasterCard created an audio-only logo for Generation Voice Activated. The finance brand has debuted a sound they’ll play when people check out using their MasterCard. YPulse data shows that 29% of 18-36-year-olds own a smart speaker device, and that number is only expected to grow along with the use of other audio-activated devices. MasterCard wants to make their brand memorable without visual cues to tap into the $40 billion in revenue voice shopping is expected to generate by 2022. (Fast Company)

Brands are acting uncannily human on Twitter—is it working? Many brands (mainly the food and beverage kind) are “behav[ing] like real people with idiosyncratic personalities” on social media to connect with young consumers. This allows them to “stand out it in a crowded marketplace," explains one marketing professor. And Twitter users are engaging: from Sunny D to Steak-umm, brands are going viral for nihilist, and even depressing, first-person posts. (Vice)

Millennials are buying more greeting cards this Valentine’s Day. The National Retail Federation estimates the industry made as much as $933 million yesterday, compared to $894 million last year. Experts say that Millennials are behind the boost as they buy more expensive, albeit fewer, cards that often have personalized flourishes and functions (like audio). They’re also opting for IRL cards over e-cards because, as one enthusiast explains, "I like giving cards because you can hold it, unlike a text or email.” (NPR)

Brands went beyond romantic messaging for Valentine’s Day this year. Some catered to Millennials’ Treat Yo’Self mentality with collaborations like Tinder and Homesick’s “Single, Not Sorry” candle, while others celebrated Galentine’s Day. Target stocked themed decorations for those hosting girls-only get-togethers and Kay Jewelers set aside a site category for Galentine’s Day gifts. Finally, the NRF estimates that pet owners spent $886 million on their furry friends on Valentine’s Day, and retailers like PetSmart advertised accordingly. (ContentStandard)

More college grads are taking on retail jobs as stores up the ante for new hires. Yes, the trend is fueled by student debt and other financial factors, but also because stores that focus on experience expect more than ever from their customer service reps. Workers at Sweaty Betty, Everlane, and Warby Parker are reportedly trained with workshops, tests, and homework. But while, as one expert explains, “Customers are also coming in with much higher expectations of what level of service they’re going to receive,” retail wages aren’t keeping pace. (Refinery29)

Quote of the Day: “The best thing about social media is to connect with people across geographical boundaries and cultures. I love interacting with people that I wouldn’t have otherwise.”—Female, 22, PA

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