Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

The 15 Brand Apps Gen Z & Millennials Use Most

What brands are occupying the vital real estate on young consumers' phone screens? We found out the top 15 brand/store apps they’re using...

Supreme Helped This Unlikely Brand Sell Out on The Viral List

Supreme’s unlikely collab has hypebeasts raiding bodegas, Millennials are murdering mayo (apparently), a bathing suit has a cult following and crazy-long waitlist,...

Infographic: How Young Democrats & Republicans Feel About the News

Young Democrats, Republicans, and Independents don’t feel the same way about the news—and their trust in different sources tells us a...

The 15 Coolest Clothing Brands, According to Young Consumers

Our youth brand tracker reveals the 15 major clothing brands Gen Z & Millennials think are the coolest… What does a fashion brand have to...

The App Gen Z Says They Can’t Live Without

What are the apps the mobile-addicted generations can’t live without? We found out, and Gen Z can live without some of the social...

How Millennial Males & Females Really Exercise, In 4 Charts

They’re the generation that made fit the new pretty—and we’ve got the data on how they’re working...

Crude Jack In The Box Ad Sparks Backlash on The Viral List

Jack In The Box’s new commercial is in the middle of a controversy, the Oscars’ new popular film category is really unpopular,...

The Body-Positive Brand Building A Cult Following

Lively has built a cult-following for their body-positive intimates brand, and the digital-first company just opened an in-person store to connect with their community in...

The Newsfeed

Quote of the Day: “[Animal Crossing Pocket Camp is] free to play, but it's loaded with a lot of content. It's super cute and relaxing.”—Female, 32, IL

PepsiCo needs to think small to compete with indie brands. Their new unit, The Hive, will be “a small entrepreneurial sort of agile group” to foster smaller brands and create new brands based on emerging trends. Unsurprisingly, The Hive is a response to consumers (ahem, Millennials) who are “demanding” healthier products and championing smaller labels. We continue to see big brands adopt startups, and startup thinking, as they navigate today’s competitive landscape. (Fortune)

Millennials and Gen Z are going to “extreme lengths” to share streaming passwords—and major platforms are losing millions. Magid research indicates that 35% of 21-35-year-olds and 42% of those younger than 21 share streaming service passwords, compared to 19% of Gen Xers and 13% of Boomers. One particularly amusing anecdote: the 20-something who uses the HBO Go login of a one-night stand from 2013. Though Netflix and HBO have both said that password sharing isn’t a problem, there’s no denying they are losing out on revenue—Hulu stakeholders estimated a loss of $1.5 billion yearly. (CNBC)

Wikipedia-branded streetwear has sold out. The site teamed up with LA streetwear brand Advisory Board Crystals for a “surprising” collaboration, and the resulting long sleeved tee emblazoned with “Internet Master” and Wikipedia’s puzzle logo was a success. All proceeds from sales were pledged to the Wikipedia Foundation, and the store is planning to restock “to make as large of a contribution as possible.” According to Ypulse Brandoms research, 60% of 13-35-year-olds say logos are back in style. (MashableThe Verge)

Fitbit’s new tracker is about more than just fitness. Though their smartwatch business is growing significantly faster than trackers, the brand “hasn’t given up” on their roots—and their newest model offers a range of features for wellness-focused users. While it, of course, tracks exercise and calorie burning, it also has built-in meditation, sleep tracking, and female health tracking. Since 96% of 18-34-year-olds tell Ypulse that taking care of their mental health is just as important as taking care of physical health, thinking beyond workouts could be a wise move. (Business Insider)

Amazon wants to steal away YouTube creators to bolster their own platform, Twitch. They’re reportedly offering multi-million dollar deals to influencers ranging from Gigi Gorgeous to Will Smith, hoping their large followings will follow them off of YouTube. So far, Twitch has 15 million daily users compared to YouTube’s 1.9 billion but Twitch’s SVP promises “a steady drumbeat of lots of new content.” They’re also reportedly looking to double their ad revenue in the next year, and their foothold on video games like Fortnite is sure to help. (Bloomberg)

Quote of the Day: "I love travel and finding the best deals on airfare. Hopper really helps me do that, in a simple format.”—Female, 22, FL

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