Daily news, insights, and expert commentary on current and future Millennial trends.

Social Snapshot: The Stats On What Young Consumers Are Using Right Now

It’s free content week! We're counting down our five most popular articles of 2015 so far, and giving all our readers access...

Millennials & Teens Sound Off: What Would Make Them Eat At McDonald’s

This week we're counting down our five most popular articles of 2015 so far, and giving all of our readers access to one each...

The New Teen Transport Trend?: The Friday Don’t Miss List

The hyper-trendy new teen transport, Pixar's dino-sized next hit, Tinder for food, and more news to know this week. It’s the Friday...

The Nine Next Youth Movies to Know

Millennials have Hollywood worried, so studios are lining up movies based on the properties, toys, and games they already know and love.  Millennials and...

Millennials & Teens Sound Off: Their Top 10 Favorite Apps

They're on their phones all the time, so which apps are getting the most love from young consumers right now? We asked, and found...

Brands Gear Up For a BTS Battle

One estimate says that this back-to-school season will be the best in years...another says it looks dismal. Regardless, BTS is shifting, and...

Streaming Marketing: Spotify’s Nonstop Millennial Efforts

To stand out in the hyper-competitive world of streaming services, Spotify has created a non-stop cycle of marketing to provide new features and branded exclusives...

Get Ready For Anti-Starbucks: The Friday Don’t Miss List

The anti-Starbucks is coming (and it's bulletproof), Millennials' student debt ripple-effect, ordering food with emoji, and more trends and tidbits to know before...

Millennial News Feed

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Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY

As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)

Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off.  The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)

In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)

We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)

Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)

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