Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


McDonald’s Happy Meal Gets a Little Less Happy on The Viral List

McDonald’s cuts the calories from Happy Meals, Snapchat’s massive redesign over the weekend is not going over well with users, teens...

Why Teens Can’t Get Enough of Slime (& Other ASMR Trends)

Oddly satisfying slime videos continue to capture teens’ coveted attention, so we asked Karina Garcia AKA “Slime Queen” all about the sticky...

Young Men Want Advertisers To Stop Using These 15 Stereotypes

Millennial & Gen Z males are redefining masculinity and embracing the gender blur, so we wanted to find out what gender stereotypes they wish would...

15 Gender Stereotypes Young Women Wish Advertisers Would Stop Using

Wondering how to reach Millennial & Gen Z females today? We asked 13-35-year-olds all about gender stereotypes... In the past few years, the growing...

Gen Z & Millennials’ 15 Favorite Online Celebrities

As fame continues to fragment, we asked 1000 13-35-year-olds to tell us their favorite online celebrity. Find out who made the list... In the months...

2018’s Gerber Baby Makes History on The Viral List

Gerber makes history announcing a boy with down syndrome as 2018’s Gerber Baby, Doritos’ “lady-friendly” chips backfires, selfie kid wins the 2018...

Infographic Snapshot: Millennials on Wedding Trends

Millennials may be delaying their walks up the aisle, but once they get there, they're making the moment memorable by keeping up with the...

The Real Data On Millennials’ & Gen Z’s Holiday Shopping

Holiday sales exceeded expectations, so we checked in with young consumers to find out all about how, where, and how much they spent this season... ...

The Newsfeed

“Basically if I found out any brand was supporting causes I do not support and actively oppose, I will avoid buying their products.”—Female, 27, CA

Overtime is turning high school athletes into social media influencers. They’re not paying the soon-to-be stars a dime (so they can retain their amateur athlete status for college), but they are paying their family, friends, and anyone nearby to be impromptu paparazzi. They take the photos and videos their “stringers” supply and distribute the best across their channels. Overtime is putting the ball in only a few dozen athletes’ courts, and investors like Kevin Durant (and his manager) show the platform has potential. (Recode)

A new show documents a school that’s gone gender-free. No More Boys and Girls: Can Our Kids Go Gender Free? is a BBC documentary where boys and girls are treated the exact same. One thing the host has learned is that six-and-seven-year-olds already have many ideas about what it means to be a member of each gender—even at such a young age. Despite their bias, the show draws some “surprisingly controversial” conclusions about The Genreless Generation, arguing that not letting kids cross the toy aisle for instance is “not allowing your child their fullest development.” (Stuff)

Modern brides are demanding more affordable dresses from indie brands—and David’s Bridal is struggling to stay in vogue. Moody’s dropped David’s Bridal rating to “negative” from “stable,” as “a reflection of the intense competition in the sector and casualization of both gowns and bridesmaids dresses.” H&M, Asos, Reformation, and Anthroplogie all offer off-the-rack alternatives to expensive and ornate wedding gowns. And though David’s Bridal has introduced a similar line, the dresses are less profitable. Some say marketing is the culprit because the staid brand needs to convince Millennial brides that they’re more than just a warehouse. (Insider)

Why is Snapchat welcoming Google’s new Discover-copycat feature with open arms? Google AMP Stories launched this week, and shows the same kind of vertical, mobile-friendly content from publishers that was previously only found in Snapchat’s Discover section. But unlike Instagram’s attempts to undermine Snapchat features, Google’s adoption of the format could be a boon for both brands. More publishers may want to produce content that can have a wider distribution than Snapchat alone—though Snapchat will continue to dominate the space. The tide could turn though if Facebook or Instagram hop on the bandwagon (which they usually do). (TechCrunch)

Netflix is having a halo effect on traditional cable shows. Namely, Riverdale and Shameless—two shows we tracked in our quarterly trend: Escape to the Dark SideShameless saw a 25% spike in viewers across all platforms the season following their addition to Netflix, while “Gen Z hit” Riverdale saw live-plus-7 (the live airing plus seven days) ratings jump 60% in season two and 83% for 18-34-year-olds. Many binged the first season on Netflix, and once they were hooked, the CW “did a remarkable job getting people back.” (Adweek)

“I personally set up a clothing/toy drive four times a year in my community that helps refugee families.”—Female, 32, IL

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies