Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

Nike’s Plus-Size Controversy Is Boosting Profits On The Viral List

Nike proves that controversy can be a good thing (again), Forever 21 brings back a 1999 brand to much fanfare, a wholesome influencer turns out to be...

Why CBD’s Beauty Aisle Takeover Is Just Beginning

Does cannabis-infused beauty have staying power, or is CBD just the trendy ingredient du jour? We spoke to Saint Jane’s founder to find...

Gen Z Females Say These 15 Brands Express Who They Are

Our brand tracker reveals the top brands that young Gen Z females say help express who they are (and how they’re different from...

3 Trends Shaping Gen Z’s Taste In Music

These three shifts are Gen Z driven and changing the music scene, from where they’re finding new music to the kinds of artists...

These 5 Stats Show Why Millennials Are Changing The Alcohol Industry

From where they’re drinking to what they drink out of, young drinkers are upending industry traditions with their preferences—and these five...

An Influencer’s Failure To Influence Is On The Viral List

An influencer’s clothing line spectacularly fails, Axe and Xbox team up for a line of shower products, SpongeBob travels the world in a...

5 Kinds of Trips Trending with Experience-Hungry Young Consumers

Experience-seeking young travelers are taking new kinds of trips their parents would never have considered… Long gone are the days of an annual trip...

4 Weird YouTube Video Trends Earning Millions of Gen Z Viewers

You might know about slime and unboxing, but you’ve probably never heard of these other weird, unbelievably popular genres of YouTube videos that...

The Newsfeed

Quote of the Day:  Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)

Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)

Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)

Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)

Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)

Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (VarietyCNET)

Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies