Daily news, insights, and expert commentary on current and future Millennial trends.
Will These Futuristic Tech Tools Help Save Retail?
As retailers struggle, future-foward tech could save the day... It’s no secret that the retail industry is struggling. Young consumers are spending more...
July 25th, 2016
What Stereotypical Millennials Think of Your Stereotypical Millennial Ad: The Friday Don’t Miss List
Millennials aren’t feeling your Millennial ads, Birchbox finds a new use for Snapchat, a modern day rom-com for the digital world, and more...
July 22nd, 2016
How Some Brands Are Cashing In On The Pokémon Craze
From increasing foot traffic and sales to capitalizing on the interests and needs of the massive Pokémon fandom, some businesses and brands are...
July 21st, 2016
Who’s Using Snapchat Right (Without Using A Pricey Lens)
For those brands willing to play on the platform, Snapchat can have a big payoff—and you don’t even have to buy...
July 20th, 2016
Millennials & Teens Sound Off: Their 20 Favorite Places to Buy Groceries
We asked 1000 13-33-year-olds where they most like to fill their grocery carts... Young consumers are storming the grocery industry. According to Ypulse&rsquo...
July 19th, 2016
3 Unexpected Things Brands Are Doing To Attract Young Consumers
Brands are taking some new approaches to impress Millennials and teens—and we promise we’re not going to say “going digital....
July 18th, 2016
How Nintendo Might Win The Holidays With Nostalgia: The Friday Don’t Miss List
Nintendo plans to keep using Millennials' nostalgia to buy big (for the holidays), how Starbucks is embracing a colorful fan-created trend, an update on...
July 15th, 2016
Millennials & Teens Sound Off: The Summer Movies They’re Going To See
We asked 1000 13-33-year-olds what summer movies they’re planning to see in theaters and what movie they’re MOST excited to see... ...
July 14th, 2016
Millennial News Feed
Quote of the Day: “My favorite online celebrity is Jenna Marbles because she is hilarious and weird. I like how honest she is.”
— Female, 22, CA
Millennials are looking for multicultural products. According to a new Harris poll, over eight in ten 18-34-year-olds say they love exposure to different cultures, and about 32% say that purchasing and consuming foods with “multicultural flavors” is very important, compared to 27% of 35-44-year-olds and 45-54-year-olds. Almost half of Millennials also say they’re willing to spend more on brands that understand multicultural needs, and 65% agree they’re more likely to shop with a retailer that offers a wide selection of multicultural products.
(Drug Store News)
National Geographic Kids is joining the chatbot revolution with a T-Rex bot. Tina the T-Rex is one of the latest bots to join Facebook Messenger, and was created to answer kids’ questions about dinosaurs. Tina’s ultimate goal is to sell subscriptions—she prompts users to sign up for the magazine at the end of conversations—and to let the brand get “into the mindset of its readers,” to form more personal relationships. Since Facebook accounts are limited to 13-year-old and older, National Geographic Kids hopes that, like their magazine, parents will use the bot along with their kids. (Digiday)
Universal has discovered the “magic formula” to bring in Millennial dollars. According to a Foursquare analysis of foot traffic to theme parks, market share for Universal’s parks increased from 11% to 15-16% between 2014 to 2016, and almost half of the visitors during that time were 18-34-year-olds. Wizards and zombies are reportedly drawing in Millennials: Universal’s 2014 launch of the Wizarding World of Harry Potter spurred a 25% increase in visits mostly from Millennials for several weeks, and a recently opened Walking Dead attraction bought in 35% more Millennials than usual. (Skift)
Brands who have jumped into VR may be making a very smart investment. A new survey from Greenlight VR reveals that over half of adult consumers say they are more likely to purchase from a brand that uses VR over a brand that doesn’t, most likely because 71% believe brands that use the technology seem more "forward-thinking and modern." Even consumers who have yet to try VR “had good things to say about the technology:” over nine in ten report “positive feelings” after watching an informational video on VR, 65% say they are interested in trying it, and 32% are surprised with its capabilities. (Adweek)
GoldieBlox is continuing to go digital to spread the fundamentals of coding to kids. The educational brand “best known for its line of engineering toys aimed at young girls,” has launched their first paid app, GoldieBlox: Adventures in Coding. The puzzle-centric game follows Goldie, a young engineer delivering cupcakes, and asks players to “execute a sequence of commands,” to get her from one destination to another. The company has begun splitting their product development efforts between physical and digital, because “kids are spending increasingly more time playing on devices.” (TechCrunch)
Quote of the Day: “You want me to list every concert I’ve been to in the past year? Are you nuts? I've been to like 30 so far this year.”
—Male, 29, NY