Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

Gen Z & Millennials Say These Are Their Favorite TV Shows Right Now

These are the 15 TV shows that Gen Z & Millennials tell us they love watching right now—and one of their absolute favorites is...

These Are the Fall TV Shows Gen Z & Millennials Are Excited to See

What new shows have a chance at capturing these elusive young viewers? We asked which fall TV series they’re exited to watch to...

The Top 12 Things Millennial Women Are Treating Themselves To

What are Millennial women splurging on to treat themselves? We asked… As we explored in our most recent trend report, “Treat yo&rsquo...

A Millennial-Favorite Brand Is Embroiled In Drama On The Viral List

#FatBearWeek was the biggest sporting event of the week, Taylor Swift inspired thousands of young voters to register, the “Everlane for skincare” has...

These 4 Social Media-Only Shows Could Be The Future of TV

An onslaught of social media-only TV shows are taking over teens’ screens, paving a new way to unfold a narrative that’s more...

Watch Out Banks—Millennials Would Trust These Brands with Their Money

Young consumers don’t trust banks, and these are the brands they say they would trust with their finances instead… Traditional banking is...

Gen Z & Millennials Think These 7 Brands Are Cooler Than Apple

Our youth brand tracker reveals 15 of the coolest brands right now, according to Gen Z and Millennials… Earlier this year, Under Armour came under...

Zara Knows How To Make Viral Clothes On the Viral List

Zara has the recipe for creating viral clothing, a Millennial dad is calling out a little-known problem, Hocus Pocus’s 25th birthday celebration is...

The Newsfeed

Quote of the Day: “I actively avoid discussions of TV shows.”—Male, 31, MI

Networks are launching an onslaught of new streaming services to compete with the likes of Netflix and Hulu. CBS, Disney, and now Warner Media are hopping on the bandwagon to compete for young cord-cutters' viewing time. The digital switch makes sense, considering 74% of 13-36-year-olds told Ypulse they watch Netflix weekly, versus 33% who watch cable weekly. But one eMarketer analyst predicts this over-saturation in the streaming wars will lead to “a shakeout," in which companies will be weeded out unless they consolidate their offerings. (THR)

Macy’s is putting virtual reality in 90 stores, with the “largest VR rollout in retail history.” Shoppers can don HTC Vive VR headsets to create 3D floor plans, design their living spaces, deck them out with Macy’s furniture, and then take a step inside of the room. The retail tech enables smaller Macy’s stores to offer a lot more inventory to shoppers, and follows in the footsteps of other reality-bending home décor brands. And, according to Macy’s, VR sales were 60% higher than regular sales in their three pilot stores. (MediaPost)

Prada is plotting a comeback among young consumers. They’ve been slow to adapt to digital, but now the luxury company is emphasizing Instagram and aiming to grow their online sales, which were just 5% in early 2018. While investors applaud Prada’s dive into digital, they also believe the brand needs to shutter several stores—not just to increase “profitability” but to create “the illusion of scarcity.” Prada also has to recover from being late to the luxury streetwear game. (Bloomberg)

Some teens are opting for technical school over four-year universities. At Queens Tech, high schoolers are trained to take on non-desk jobs, like being an electrical engineer or working for public transit companies. Earning a high paycheck that isn’t chipped away by student debt is helping to overcome the societal stigma of skipping college. According to one Queens Tech student, “If you’re a construction worker, you may get paid the same as a doctor, but you don’t look as good.” (Vice)

Don't expect to see macho men and swooning women in grooming brands' latest ads. Instead, companies across the industry are toning down the machismo for Millennial & Gen Z males. Some are blurring gender lines, like Dollar Shave Club, whose “Get Ready” spots debunked stereotypes by not just casting straight, cis males. Other brands are betting modern men are more in touch with their emotions, like Gillette, who shared the touching story of a man’s son becoming an NFL linebacker, despite missing one hand.
(Ad Age)

Quote of the Day: “[Zendaya] is such a beautiful human being and I grew up watching her on the Disney Channel.”—Female, 18, TX

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