Daily news, insights, and expert commentary on current and future Millennial trends.
Taylor Swift’s Mobile Game is Coming: The Friday Don’t Miss List
T. Swift coming to mobile gaming, the uncensored Snapchat, Doritos crashing the 2nd screen for the Super Bowl, even more inclusive Barbie, and more news...
February 5th, 2016
No More Mystery Meat: 3 Trends Changing College Dining
To cater to the foodie generation, college dining halls are stepping up their game. Here’s how the shifts in food culture have impacted...
February 4th, 2016
The Future of Real Time 24/7 Customer Service
Young consumers are beginning to expect access to brand assistance whenever they may need it—here’s how some are tackling the 24/7 real-time...
February 3rd, 2016
Diversity In the Toy Aisle: Brands Responding to Demands for Inclusivity
Parents and kids are demanding toys that are more inclusive, and brands are beginning to respond, kick starting an era of a more diverse toy...
February 2nd, 2016
Millennials & Teens Sound Off: What Brands Do The Most Good
We know Millennials and teens expect brands to make a difference, but what company do they think is doing the best job supporting a social...
February 1st, 2016
Barbie’s New Bodies: The Friday Don’t Miss List
Barbie's big step towards diversity, Coke's GIF problem, Instagram's top 25 most followed, Netflix and Chill...
January 29th, 2016
What Brands Can Learn From These Viral Hashtags
There are lessons behind that hashtag. We’re looking at three viral hashtag stories and revealing the takeaways for brands behind each. Hashtags can...
January 28th, 2016
The Secrets of the Most Followed Brands on Instagram
We’re breaking down some of the most beloved brand instagrams to figure out the secrets to their follow count and engagement… Our...
January 27th, 2016
Millennial News Feed
Quote of the Day: “I learned to cook through ship to home meals like Blue Apron.” –Male, 24, IL
Some Millennial guys are embracing going gray—way ahead of time. Silver fox hair has joined man buns and merman hair as one of the fads they’re using to express themselves and stand out in the crowd. Though clearly not a widespread trend, Amazon has seen gray hair dye searches increase by threefold in the last year and some celebrities are showing of their silver dos on social media. One stylist tells the Times it isn’t about the natural look: “The demographic of guys who come to me to go gray are doing it more as a fashion statement.” (The New York Times, Gothamist)
Luxury fashion brands have been targeting teens through Snapchat, which is prompting some to ask if they’re ignoring their core market. Calvin Klein, Louis Vuitton, and Burberry have all had recent campaigns on the platform using teen influencers like Kendall Jenner and Brooklyn Beckham. Although the promotions might miss the mark with their traditional older consumers, as well as most older Millennials, the goal is likely to influence today’s more practical young consumers to buy (or ask their parents to buy) entry-level luxury items. One analyst says that “online as a whole now influences over 60% of [luxury] purchases.” (Forbes)
Taco Bell wants to be Millennials’ favorite. Despite benefiting from Chipotle’s E.coli breakout and seeing sales rise 4% last quarter, the brand is still looking to make significant changes and continue to improve their image. New menu items like the Doritos Locos and Waffle Tacos were a hit with 18-35-year-olds, and next they’re adding cage-free eggs. Fast-casual is a threat to fast food titans, but Millennials’ craving for cheap eats isn’t going away—McDonald’s is still the most visited restaurant among 20 and 30-year-olds, thanks in part to their value menu. (Business Insider)
The struggle is real for Millennials, and the upcoming movie Get a Job is bringing their employment and financial problems to the big screen. The story starts off with two optimistic, bright-eyed college graduates who are in love and ready to take on the world. Unfortunately, they soon face the challenges of a tough economy with layoffs and downsizing. While they alternately lose jobs and tell each other to “step up,” they attempt to make rent, deal with debilitating student loans, and enjoy being young. (Entertainment Weekly)
YouTube is ready to be the next Netflix. YouTube Red, their $9.99 monthly subscription service, is premiering their first original shows next week, and will launch between 15-20 new ad-free shows in 2016, some featuring popular YouTube stars. The platform plans to attain success with cheaper productions, unlike Netflix’s big budget shows, and is going after the younger viewers that grew up idolizing social media stars. With YouTube focusing on the fans, networks are expecting the influencers to help the platform take-off: “There’s a reason why [millions] of people are watching them and it’s not just because it’s free.” (Los Angeles Times)
“The issue I am most passionate about is the economy, because wealth disparity is killing the American dream.” –Male, 27, TX