Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

Can Burger King Get Lucky With Their New Viral Milkshake?

Burger King unveils a viral dessert contender, armpits are having their trending moment, teens are regularly stealing other teens’ photos for likes, and more...

How Big Brands Are Getting Into the Subscription Box Game

Big brands in fashion, personal care, playtime, food, and even cars are tapping into the subscription service trend to appeal to Millennial consumers… Is...

What New Beauty Trends Do Millennial & Gen Z Women Want To Try Next?

From brightly colored hair to “no makeup” makeup, brands and influencers are helping to fuel a slew of new beauty trends that could...

4 Brands Winning Out With Millennials (Besides Apple)

Young consumers aren’t exactly known for their brand loyalty, but some brands are managing to stay favorites among Millennials and Gen Z. We...

Millennials’ Favorite Place to Buy Groceries Is Not a Grocery Store

Traditional grocery stores are struggling and the future of grocery shopping is shifting thanks to Millennials’ food-purchasing preferences. So where do they like to...

What Is #Skintertainment? Find Out on the Viral List

Face-masked women are taking on a new Instagram trend, Skittles goes white for a cause (but not everyone likes it), a scene in box...

Do Gen Z Teens Plan To Have Summer Jobs?

Headlines about summer teen jobs disappearing are cropping up, but does Gen Z even want them? What are Gen Z teens planning to do during...

Photo Op Marketing: 3 Brands Giving Millennials the Perfect Social Media Shot

The latest marketing trend is all about creating the perfect picture. Brands are setting up photo opportunities in stores, pop-ups, and major marketing campaigns, giving...

The Newsfeed

“I love reality TV shows. It's always fun to watch average people make themselves look foolish just for a shot at fame.”

—Female, 17, CA

“Bored kids” and “desperate parents” are the most likely to love their smart speakers. Nine out of ten children who own one say they enjoy their device, and 57% of all smart speaker owners with children admit entertaining their children was one of the reasons they opted for the purchase. Ypulse found 13-34-year-olds consider Amazon Alexa one of the “coolest tech products” so it’s no surprise smart speaker owners love their devices: 65% “would not want to go back to their lives before getting one,” 42% consider it an everyday “essential,” and over half of parents plan to purchase another. (Fast Company)

Plastic surgery is reportedly having a moment with Millennial men. According to the American Academy of Facial Plastic and Reconstructive Surgery, of the over one-third of men who are “extremely likely” to consider cosmetic procedures, 58% are 25-34-years-old and 34% are 18-24-years-old. Some reasons they’re willing to go under the knife (or needle)? To boost their self-confidence, to appear less tired or stressed, and to stay competitive in their careers. Experts say social media and the self-care trend is making men more appearance-conscious. (Bloomberg)

Reading Rainbow is back and it’s all grown-up, just like its fans. The well-loved show's host, LeVar Burton, is picking up a book and laying down a podcast for his Millennial fans. He’ll be reading selected works of fiction and breaking down the themes just like in the old days, but he’s also adding a little something extra: his personal take on the tale. The only thing missing from the original PBS Kid’s show? The coveted chance to get on screen and read a review from your favorite story.

(Huffington Post)

Gen Z is thinking finances-first when making college decisions. Almost 80% consider the cost of an institution in their decision of where to attend, which makes sense considering over one in three are planning to pay for part or all their expenses. Avoiding the student loan debt that most Millennials know all too well is a key component of their finance-savvy thinking: 69% of teens are concerned about taking on loans, and the number of teens who plan to borrow has dropped 10% since 2016. (CSF)

Leisure and hospitality are the “hottest” jobs for teens this summer. A full 41% of teens went into leisure and hospitality last year, nearly double those that landed a wholesale and retail gig. Education and health services rounded out the top three, with all other industries claiming 5% or less of the summer teen workforce. When Ypulse asked teens where they’re planning to work this summer, restaurants and fast food jobs combined would land the top spot on the list. (Markets Insider)

“Everybody loves Drake. People that claim to not like Drake don't know themselves well enough.”

—Female, 21, CA

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