Daily news, insights, and expert commentary on current and future Millennial trends.

And Millennials & Teens’ Favorite Movie of All Time Is…

We asked 1000 13-33-year-olds to tell us their favorite movie of all time to create young consumers' ultimate cinematic ranking... Despite being blamed for box...

Will Millennials Be Watching Tonight’s Debate?

We found out how many 13-33-year-olds plan to tune into the presidential debates, and who's most likely to watch... It’s...

Netflix Rules with #SheRules: The Friday Don’t Miss List

How the streaming service’s new ad was the real winner of the Emmys, finding out what % Millennial stereotype you are, McDonald’s ...

The Three Big Trends We’re Looking at Next

We're exploring The Diversity Tipping Point, Experiencification, and Adulting in our next trends report, out next week… Our newest Ypulse report is coming...

How Brands Are Capturing the New Generation of Parents

Millennial parents are setting new standards when it comes to raising their children, and these brands are making big changes to get their attention and...

The 10 New TV Shows Young Viewers Are Excited to Watch

  We asked 1000 13-33-year-olds what new TV shows premiering this fall they’re excited to watch… When news hit that Millennial-targeted standalone...

Millennials & Teens Sound Off: Their 20 Favorite TV Shows Right Now

We asked 1000 13-33-year-olds to tell us their absolute favorite TV show from the 2015-2016 season… Last night, the Emmys awarded the critical winners...

The Credit Card That’s Gone Viral with Millennials: The Friday Don’t Miss List

Millennials actually want this credit card with a $450 yearly fee, fashion startups breaking through the hierarchy of luxury brands, another celebrity emoji app has made...

Millennial News Feed

Quote of the Day: “Master of None represents my generation because it takes the little things (going to a taco place) and expands on how the choices are debilitating.”—Female, 33, MN

We know how many Millennials planned to watch last night’s debates, but how many knew they could watch in virtual reality? VR social network AltspaceVR has created an experience that allows participants to watch live debates virtually, in a VR re-creation of NBC News Democracy Plaza at New York’s Rockefeller Center. At the launch party, attendees, including Al Roker, were represented as avatars and instead of applause, emojis were used to express reactions. AltspaceVR has been working to build a virtual community over the past year and hopes to bring people together during “a bitterly divided campaign” with the new experience. (The Verge

The latest smart toys are getting kids away from screens. Global sales of smart toys are expected to increase from $2.8 billion in 2015 to $11.3 billion by 2020, and according to one expert, synching a toy to a phone or tablet will soon be as common as putting in batteries. To appease parents concerned with screen time, these toys are increasingly about physically interacting with the toy itself, putting apps in the background. One example of the trend is Smarty: an internet-connected personal assistant for kids that answers questions, reminds them to do their homework, streams music and books, and more. (The Guardian

What’s holding back the Millennials from creating more startups? Money. A new study found that 72% of 18-34-year-olds see entrepreneurship as being "essential for new innovation and jobs in our economy," and almost eight in ten see working for a startup “a signal of success”—but only 22% say they would start one of their own. Lack of capital is holding four in ten back from taking the risk—for women and minorities that number is even higher. (Business Insider

Toy brands are constantly competing for kids’ attention, and now that industry drama is coming to the small screen. Amazon is introducing Toy Wars, a drama series based on the rivalry between toy giants Hasbro and Mattel. The show is based on the non-fiction book Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies that Make Them, which follows a “free spirit” Hasbro executive who was forced to take over the company when his “marketing genius” brother passed away from AIDS. The series will be co-written by Book Of Mormon star Josh Gad and The O.C. creator Josh Schwartz, whose father helped turned Hasbro into a top toy company. (Deadline

Communal housing is a growing Millennial trend, but it also dates back to the Middle Ages. Co-housing groups have been catching on as young people and families look to share household responsibilities, cut costs, and have a deeper sense of community with others. While it might seem strange in modern times, the instinct is ancient: According to A World of Their Own Making: Myth, Ritual, and the Quest for Family Values, medieval Europe homes were “essentially gathering places for small groups of revolving residents,” where people lived with friends and extended communities. (The Atlantic

Quote of the Day: “Adventure Time is the show that best represents my generation because we like the nostalgic aspect of watching cartoons but we also like off-the-wall plots.” –Male, 21, MI 

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