Daily news, insights, and expert commentary on current and future Millennial trends.
The Magic School Bus Comes To Life: The Friday Don’t Miss List
A (magic) school bus that takes students on a ride through Mars, how Netflix is bringing the back video stores they killed, the lipstick with...
May 27th, 2016
5 Facts About Millennials, Teens & Marketing
What do Millennials and teens think of marketing today, and what ads make them want to buy? We asked 1000 13-33-year-olds all about their marketing...
May 26th, 2016
How VR Could Change Education & Entertainment for the Next Generation
Virtual reality experiences designed for kids is a swiftly growing area. The next generation could be the first to truly embrace VR as it transforms...
May 25th, 2016
Millennials & Teens Sound Off: Their 20 Top Dream Destinations
We asked 1000 13-33-year-olds to tell us where they would go if they could take a trip anywhere in the world... Experience-seeking Millennials have always...
May 24th, 2016
Leading Brands Into Virtual Reality: Q&A With Framestore
We spoke to Christine Cattano of Framestore's VR Studio to find out more on how they are leading brands into the new space,...
May 23rd, 2016
Survivor Pits Xers Against Millennials: The Friday Don’t Miss List
Tune in for Gen X and Millennials battling it out on a deserted island, why influencers are fleeing Vine, how Shakespeare is getting the punk...
May 20th, 2016
App Watch: 4 Social-Powered Platforms To Know Next
These new social apps are giving young users new ways to broadcast, chat, and connect. Vine is dying, Snapchat is dominating, and Google is reportedly...
May 19th, 2016
Lizzie Bennet Does CrossFit: Millennializing the Classics
Jane Austen and Shakespeare are getting Millennialized in new books, movies, and more bringing the classics into the modern age. Clueless was Jane Austen'...
May 18th, 2016
Millennial News Feed
Quote of the Day: “The emoji I most send is 100, because I'm 100% real.”—Male, 15, TX
Brands are now #adulting in an effort to relate to Millennials. In 2014, our Chasing Neverland trend reported Millennials’ desire to escape grownup responsibilities and indulge their inner-kid. Since then #adulting, which comically references the so-called adult struggles like paying rent or “showering beforenoon,” has blown-up online, getting mentioned 642,000 times just last year. Now brands are joining on the trend, tweeting out #adulting tips and jokes—but beware of adopting Millennial-speak. According to one social media expert, “if a brand can legitimately talk like a millennial or even a teenager, they can get away with using #adulting. Otherwise, it comes up as fake.” (Digiday)
Fox’s Empire Snapchat lens not only garnered 61 million views, it also upped brand awareness for the series. Snapchat has officially released a few stats on their sponsored content in an effort to bring more marketers onto its platform, and reports that the Empire lens ramped up brand awareness by 16 points and increased tune-in intent by 8% when it ran in March. The lens, which “overlaid a graphic of a pair of headphones and sunglasses over Snapchat users' faces with a microphone that they could pretend to sing into,” was played 33 million times and used for an average of 20 seconds before snapping. (Adweek)
Millennials may be the key to redefining beauty standards in the fashion industry. Despite criticism, fashion has been slow to diversify, and 80% of models booked for the Fall 2015 season were white. Tony King, a CEO of an advertising agency that works with luxury brands, believes the way Millennials consume content can spark change: “There used to be all these layers between what brands put out and what the consumer saw. Now with the rise of social media and the accessibility of platforms like Snapchat you see a true authentic voice.” While young consumers “are totally clued into a diverse voice,” many brands haven’t recognized their preferences. (Forbes)
Millennials without college degrees could be “stuck renting for a long time.” New research is revealing significant hurdles for 18-34-year-olds without diplomas: college graduates without student debt will need on average five years of additional savings to afford a down payment for a starter home, those with student loans will need 10 years, and those who haven’t graduated college will need 15.5 years. Lower incomes are one of the main drivers for the trend, but Millennials without college diplomas are also less likely to get financial assistance from friends and family. (Wall Street Journal)
Virtual reality is “inventing a new way to tell a story." A 360-degree app that tells the story of Cirque du Soleil's traveling Kurios show, has been referenced as evidence of how VR is poised to become a revolutionary tool for storytelling. The app puts users “in the center of the action,” spotlighting how the technology could be the “closest to teleportation we will ever have in our lifetime." Experts also claim that consumers will “actually create the greatest amount of [virtual] content for themselves and their friends,” because of VR’s power to let users relive important experiences like birthdays and weddings. (Recode)
Quote of the Day: “I can’t live without my desktop computer because it can replace most of the other devices (media streaming, music playing, getting directions, staying in contact with friends, gaming...).”—Female, 25, SC