Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

8 Trends That Took Over Marketing This Year (& Aren’t Going Anywhere)

Here are eight of the big marketing trends we saw in 2018—that we only see getting bigger in the new year: Many of the...

YouTube Made The Most Disliked Video Of All Time On The Viral List

YouTube’s 2018 rewind video is now the platform’s most disliked video ever, Kevin Hart stepping down from the Oscars is kindling conversations,...

4 Brands Rethinking Holiday Marketing For Young Shoppers

How can brands keep from being frozen out of young consumers' wishlists this winter? Here are 4 brands successfully driving holiday hype with creative marketing… ...

These Are The Gifts Millennials Are Buying THEMSELVES This Holiday

‘Tis the season to treat yo’self. Millennials are shopping for themselves as they shop for others, and we asked what they&rsquo...

Gen Z & Millennials Think This Clothing Brand Has More Unique Styles Than Nike

Our youth brand tracker asks Gen Z & Millennials what clothing brands have the most unique styles—and one brand knocks Nike from the...

Here Are Gen Z’s & Millennials’ Favorite Celebrities In 2018

As access to celebrities’ lives increases for young consumers, who do they count as their favorite famous faces? We asked… The definition of...

The Cheesecake Factory’s Free Slice Promotion Went Too Well On The Viral List

The Cheesecake Factory’s free slice promotion went a little too well, Ariana Grande’s new music video is breaking records, New York...

3 Fast-Rising Female YouTubers To Know

While some influencers are making marketers afraid to use the platform, these three female YouTubers are making the platform a better (and more ad-safe) place: ...

The Newsfeed

Quote of the Day: “Supernatural is a guilty pleasure show.  While it isn't very consistent in terms of plotline, it’s a fun show with a lovable cast, and it’s ludicrous story keeps you wondering what is next.”—Female, 26, GA

Millennial women are taking over proposing, and looking up ways to pop the question. On Pinterest, “women propose to men ideas” is being searched more than ever, with popularity of the term rising 336% year-over-year. And women aren’t just getting down on one knee to propose to men: the term with the greatest growth from 2017 is “unique lesbian proposals,” which saw a 1,352% rise. Pinterest also found that emerald engagement rings are trending, demonstrating Millennials’ growing interest in non-diamond options. (The Cut)

Dave & Buster’s is positioned to win over experience-loving Millennials. Despite disappointing earnings of late, investors are buying up the experiential restaurant’s stock during its dip because (as one analyst explains) they “believe [Dave & Buster's] can outperform other full-service concepts and drive multiple expansion as it proves itself as a differentiated growth concept.”  Our Experiencification trend backs up their bet, finding that 74% of Gen Z & Millennials would rather spend money on experiences than products. (TheStreet)

Airlines made for Millennials are failing. Air France is thinking about shuttering Joon, their trendy airline, just one year after it took flight. As it turns out, Generation Wanderlust values one thing above amenities like stylish steward outfits and smart tech: value itself. The airlines that are seeing success are budget-friendly first and foremost, like Norwegian Air. ICF Aviation’s SVP sums it up, “What does a [M]illennial want in an airline? A low fare and a good schedule…They don’t want more purple lighting.” (Vox)

Fortnite isn’t just “the most important game of 2018"—it’s “a cultural tsunami.” Nearly 80 million people played the battle royale-style game that’s taking over the internet this year, and over 65% of Fortnite’s players are under-24-years-old. If that’s not enough evidence that brands should cashing in on the craze, celebrities like Drake are playing the game and sports stars like Antoine Griezmann are doing Fortnite’s signature emote dances on the field. (CNET)

Media companies could be under-estimating Nickelodeon’s young fandom. Nielsen reports that two-11-year-olds spent 23 hours each week watching TV in the second quarter of 2018, with almost 15 of those hours taken up by live TV or DVR-recorded content. While Nickelodeon ratings may be down, they’re still the leader of kids’ networks, accounting for 67% of all ad-supported kids’ TV viewing. However, 74% of Millennial parents tell Ypulse that their children watch more content on streaming services than cable. (Bloomberg)

Quote of the Day: “I like playing and talking about [Animal Crossing] with other people. It's nostalgic for me since I've been playing games from the series from a young age.”—Female, 22, PA

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