Daily news, insights, and expert commentary on current and future Millennial trends.
Millennials & Teens Sound Off: Their Top 20 Favorite Food Brands
They’re in control of shopping carts and changing grocery stores—so we asked 1000 13-33-year-olds to tell us their favorite food brands,...
May 2nd, 2016
Chatbot Sells $1M in Vinyl Records: The Friday Don’t Miss List
How a record store used a bot to sell $1M in vinyl, Ikea’s VR Experience gets a Swedish meatball slinging upgrade, Zac Efron...
April 29th, 2016
Millennial Rants & Cheesecake Empowerment: What’s Trending Right Now
The hashtags & videos trending with Millennials & teens this week…and what you can learn from them. Beyoncé, Becky, and the lemon...
April 28th, 2016
Bots & Brands: How Chatbots Could Change Marketing
Image via Instagram @joecaw The chatbots are coming, and early signs show they could change the way that brands interact with consumers…and market...
April 27th, 2016
5 Stats On Millennials, Teens & Social Media
Do you know what young consumers want out of social platforms right now, how social media is integrated into their day, or how...
April 26th, 2016
Millennials In the Workplace Update: What They Want, What They’re Changing & More
What do Millennials want out of their careers, how are they changing workplace norms, and what are their struggles? We've rounded up the most...
April 25th, 2016
What Happens In Coachella Stays In Coachella: The Friday Don’t Miss List
Las Vegas reaches out to festival-goers at Coachella, booze-free events are luring in Millennials, the food pyramid gets Millennialized, and more links you can&rsquo...
April 22nd, 2016
Millennials & Teens Sound Off: Their Absolute Favorite Things to Eat & Drink
We asked 1000 13-33-year-olds their absolute favorite thing to eat and drink… It’s hard to write about young consumers today without...
April 21st, 2016
Millennial News Feed
Quote of the Day: “There's been a resurgence in the home cook, and that's been my biggest interest. There's increasing amounts of high-quality, interesting produce and recipes to use.”—Male, 29 ,NC
Millennial moms are a coveted demographic for marketers, but are ads missing the mark when portraying them? A recent global study found that advertisers “may be overestimating the value women place on appearances during early motherhood:” only 30% of new mothers and pregnant women would use “beautiful” to describe themselves, but 63% say marketers have used the term to described people like them. These “airbrushed version[s] of motherhood,” could cost brands consumers, as six in 10 Millennial moms stating they rather see real moms in ads instead of actors. (Campaign US)
The financial crisis has triggered distrust between Millennials and financial institutions, negatively affecting traditional banks. At first glance the future of banks looks grim: 71% of Millennials would rather go to the dentist than to the bank, 73% are more interested in financial services from Google and Amazon than established banks, and 33% believed they won’t need banks in five years. However, banks have the opportunity to cater to Millennials by putting digital first: 74% say mobile banking is very important to them, and 40% said they rather communicate with banks via email and websites. (Avoka)
When we asked Millennials and teens what would make them eat at McDonald’s, customization and variety was one theme we uncovered, and the chain is making changes to give them what they want. The brand’s new “Create Your Taste” effort uses touch-screen kiosks that allow for ordering one-of-kind burgers with “multiple bun options, specialty sauces, and unique toppings.” Presentation and quality are also on par with fast casual restaurants: burgers and fries are served in “trendy metal mesh basket[s],” and the ingredients are reportedly “of shockingly good quality.” The update is a continuation of McDonald’s turnaround plan, which introduced all-day breakfast last year and revived sales. (Business Insider)
Brands looking to work with digital influencers should take note: There is actually a possibility of being too popular online. Once social media influencers reach a “critical mass” of followers, audience engagement begins decreasing, and continues to drop as their follower count rises. However, “micro-influencers,” or accounts that have a following between the 10,000-100,000 range, “get an average of two-to-five times more organic engagement per Instagram post, compared to those with more than 100,000 followers.” For these micro-influencers, sponsored posts take a back seat to their personal content, creating a more authentic tone—and they may present a “sweet spot” for marketers. (Digiday)
Obsessee is a media brand with no publication and no website, and it could be the future of magazines for Gen Z. The “fashion-focused digital entity” tailors content to each of the various platforms it lives on, which currently includes Snapchat, Facebook, Instagram, Twitter, Pinterest, Tumblr, Spotify, Periscope and Google Plus. This native content multi-platform approach was conceived when research showed 14-22-year-olds avoid websites, prefer content on social media channels, and would rather get information from individuals instead of brands. Obsessee conversational, positive content targets Gen Z values: “approachability, inclusivity and authenticity.” (Fashionista)
Quote of the Day: “I like shopping at Trader Joe’s, because it’s a fun alternative to the usual chain supermarkets to pick up specialty items that are tasty.”—Male, 33, MD