Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.
How To Get Millennials to Talk Money: Insight from a YMS Speaker
Society Of Grownups is getting Millennials to talk money by making the subject approachable—and they’re sharing what they’ve learned...
September 25th, 2017
Teens Can’t Get Enough of This (Nice) New App on The Viral List
A teen app is going viral—and giving positive vibes, a Twitter typo from Bon Appétit is being roasted by Millennials, the...
September 22nd, 2017
After the Cord Cut: The Next Big Streaming Shake Ups
Cord cutting has become a norm, Hulu just won an Emmy, and Netflix is a Millennial obsession. What happens next? The next big streaming shake...
September 21st, 2017
The 3 Social Apps to Know Next
These 3 social apps are ones to watch thanks to trending status on college campuses, wild growth with teens, and Facebook’s plan to beat...
September 20th, 2017
Gen Z’s Top 10 Financial Priorities Show How the Recession Made Its Mark
Gen Z’s biggest financial priorities right now show how they’re the kids of the recession, and how they’re different...
September 19th, 2017
Millennials’ Top 15 Financial Priorities Show Why They’re Behind
This generation’s biggest financial goals right now paint a clear picture of the milestones they hope to tackle—and why they might...
September 18th, 2017
iPhone X Memes, Bodega Backlash, & Bad Pizza Are on The Viral List
Two ex-Googlers feel the internet’s wrath for threatening bodegas, iPhone X and all its memes do not disappoint, an inclusive fashion week...
September 15th, 2017
How Much Do Millennials & Gen Z Trust These Major News Sources?
In an era where social media is their main way of collecting news, fake news abounds, and word-of-mouth is often believed more than the word...
September 14th, 2017
“It[‘s] only about the music for me, nothing else dictates what I listen to, I either like it or I don't.”—Male, 28, WA
A new app is getting teens’ attention as it rises through the ranks of the new social apps to know, even surpassing Houseparty’s popularity—but the catch is it’s “piggyback[ing]” on Snapchat. Polly allows users to create anonymous surveys that they can send on Snapchat (there's that anonymity allure again), meaning many users may not have actually downloaded the Polly app, so they “could slip away if friends stop posting questions.” For now though, the app amassed 20 million users and 100 million answers last month, proving it’s one to keep an eye on. (TechCrunch)
Designers are taking to social media to “shame” the retailers ripping off their work. When Zoila Darton spotted a Forever 21 shirt eerily similar to the one she helped create to benefit Planned Parenthood, she posted a tweet to let the brand know their copycat didn’t go unnoticed—and quickly gained attention from fashion editors and others. This isn’t the first time pieces have been copied by Forever 21, but designers have a hard time taking legal recourse against the powerful company. Instead, social media posts are often their best bet. (NYTimes)
BeautyCon is continuing to take “Sephora and Coachella and smash it into one thing” to appeal to young consumers. At the latest L.A. event, 20,000 beauty fans came to meet their influencer idols and try out the latest makeup trends, surrounded by empowering slogans and messages—true to the brand’s idea that “beauty can be something beyond a concealer culture.” Of course, brands were there “to win over the new generation”—ChapStick Duo offered cotton candy while Rimmel London’s “slayground” gave attendees a chance to set down their makeup and enjoy a jungle gym and swing set.
(The New Yorker)
It turns out saving money might not be cord cutters’ top reason for switching to streaming. Instead, a recent Magid Associates survey found that “the attractions” of SVOD programming (aka their content) is their top reason for making the move, followed by the overall decline of TV-viewing among 18-24-year-olds. Cable companies are trying to reel The Post-TV Gen back in by offering lower-cost cable bundles (so-called “skinny bundles”), but stepping up their shows might be a better first step to reversing the “accelerating” trend of cutting the cord. (TheStreet)
Pokémon is reaching out to a new generation of trainers with its first app for preschool-aged kids. Pokémon Playhouse follows in the wake of the massively successful augmented reality app, Pokémon Go (which was so popular that we put together an entire infographic on it) but won’t be AR-based. Instead, Playhouse will tap into the collectibles trend by featuring favorite characters like Pikachu for kids to collect by completing activities. There will also be puzzles and more in the app’s “interactive park.” (Kidscreen)
“I'm literally listening to music any time it is socially acceptable.”—Female, 28, MN