Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


The 10 Stores & Sites Millennials & Gen Z Want to Holiday Shop at Most

The holiday shopping season is kicking off, and these 10 stores/sites are the places Millennials and Gen Z say are their favorite to shop for...

Millennials & Gen Z’s 17 Favorite TV Shows of All Time

Nostalgia viewing isn’t going anywhere and young consumers are spending a good chunk of their TV viewing time watching reruns—so what...

How Millennials are Celebrating This Thanksgiving, In 5 Stats

How many Millennials will be cooking up a storm this Thursday—and what else will they be up to? As the generation starts to...

The First Hijab-Wearing Barbie is Here on The Viral List

Mattel makes history with the first hijab-wearing Barbie, rose-colored Starbucks merch starts a fan hunt, Thanksgiving marketing stunts are earning buzz, a viral makeup app...

What Are Millennials & Gen Z Planning to Buy on Black Friday & Cyber Monday?

Black Friday & Cyber Monday are next week, and we found out the top 20 items that Millennials & Gen Z plan to put in their...

These Are 21+ Millennials’ 21 Favorite Alcoholic Beverage Brands

Young drinkers are continuing to disrupt the spirits industry with shifting tastes—so what are their favorite alcoholic beverage brands today? We asked 21-3...

How Forever 21’s New Beauty Brand Is Targeting the Instagram Generation

Forever 21’s new beauty/lifestyle store Riley Rose is Instagrammable, trend-forward, and has Gen Z and Millennial shoppers in their sights. We talked to...

The Gift Millennials & Gen Z Really Want for the Holidays Can’t Be Found on Shelves

No, the new iPhone is not the top item on Gen Z’s & Millennials’ holiday wishlists. We asked what they really want,...

The Newsfeed

“I think we have a tendency to think that the world revolves around us and what we want and having a hard time to live up to the standards of having/living a perfect life.”—Female, 22, WA

A new quiz app’s R-rated categories are capturing teens’ attention. FriendO is rising through the ranks of the app store, but not by following the Play Nice, PG strategy that took tbh viral. FriendO users move up their friends’ rankings boards as they answer questions about each other, proving their friendship. If someone sends the app to three friends, they unlock NSFW categories like MSFK (Marry, Sex, Friend, Kill). But people are worried that none of these categories are barred to young users. (Mashable)

TGI Fridays is adding Instagrammable milkshakes to their menu with “cascading toppings,” “suspiciously” similar to Black Tap’s infamous creations. The “Extreme” milkshakes “take dessert to the next level” with a seasonal option piled high with Christmas cookies, and a s’mores shake topped with marshmallows, Oreos, and graham cracker crumbs. If that’s not enough to get Millennials in the door of chain restaurants that they notoriously avoid, both shakes can be ordered “boozy” (a tactic we’ve seen before). (Grub Street)

Seventeen is creating an LGBTQ community for teens with their new, “social-first” platform, Here. Instagram and Facebook form the main hub of Here, along with a dedicated vertical on Seventeen itself. Launched less than a week ago, content is already popping up on social and the site. Seventeen is appealing to the Genreless Generation, and one editor said Here will be “a resource and a place for teens to express themselves.” (Fashionista)

Rising musician Tallia Storm says her Instagram paid for her debut album. Lauded by Sir Elton John and Nile Rodgers, 19-year-old Storm leveraged The Influencer Effect for her own gain: Her debut album, Teenage Tears, was entirely self-financed via her earnings as a “fashion ‘it girl’” and Instagram influencer with over 300,000 followers. As a result, she had full creative freedom and became a “part of the growing staple of acts who are not repped by a major label.” Oh, and she got to open for Sir Elton John. (PR Newswire)

Kylie Cosmetics, Kylie Jenner’s online-only beauty brand sensation, has teamed up with Topshop to drive young shoppers in-store. Brick-and-mortar is far from dead, with research from TABS Analytics showing 66% of shoppers prefer to purchase new cosmetics in-store—and brands like this one are betting on IRL retail. Kylie Cosmetics is now available at seven Topshop stores across the country for just five weeks, and they’re accruing long lines of fans to test out the coveted lip kits in person. (BuzzFeed)

“…[Rick and Morty] has our generation's sense of nihilism, fear of wasted time, humor in unpredictability, and shy optimism in human relations.”—Female, 17, TX

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