Daily news, insights, and expert commentary on current and future Millennial trends.

Things You Should Know: What’s Trending This Minute

From video mashups to internet challenges, here are the trends young consumers are spreading right now, and what you can learn from them... We spend...

Millennials & Teens Sound Off: Their Favorite Music Artists

We asked 1000 young consumers 13-32-years-old to tell us who their favorite music artist is right now. Here's what we found out... In our...

Plate Pic Mecca: The Friday Don’t Miss List

Snapchat's CEO defends his generation, the Colonel versus the Hamburglar, the mecca for #foodporn photos, and more marketing and trend updates to start...

Marketing Reboots: What Works & What Doesn’t

We're living in the age of the reboot, and marketers are trying to play off young consumers' nostalgia by bringing back retro campaigns, mascots,...

Infographic Snapshot: The Skinny on Fast Food

Young consumers have been accused of killing the fast food industry, so we found out exactly how much they're eating, and what their preferences...

Social Snapshot: The Stats On What Young Consumers Are Using Right Now

Last year, when rumors abounded that teens were “leaving” Facebook, we already knew what was really going on. Thanks to our monthly surveys...

#FoodPorn: The Growing Influence Of Social Food

Whether you like it or not, taking pictures of their plates has become the norm for young consumers, and now the power of food on...

Feminist Lisa Frank: The Friday Don’t Miss List

The secret potential of email, endangered emoji, feminist Lisa Frank, and all the other news you need to catch up on before the weekend starts....

Millennial News Feed

Quote of the Day: “Video game soundtracks have been present throughout my life.” –Male, 32, IN 

Snapchat says that 60% of American youth are users of their platform, and they have some major plans for the future. (Note: Ypulse’s most recent social media tracker actually found that 40% of 13-32-year-olds and 52% of 13-17-year-olds use the app.) Twenty-four-year-old CEO Evan Spiegel believes that teens and Millennials will make Snapchat the future of media, and mobile content will replace traditional TV. (The VergeBloomberg)

A recently discovered Google patent hints that the tech giant could one day create toys that can react to children’s voices, and record what they say. The digital/cuddly playthings could also physically respond to information with head tilts and different expressions. Some are calling the concept “creepy,” but our top toy trends of 2015 included several products that monitor and have conversations with children, including the new Hello Barbie. (Campaign)

The debate around cell phones in classrooms continues, and new research is weighing on the side of teachers and parents who want them banned. A working paper suggests that removing cell phones from schools results in an increase in academic performance, especially amongst the lowest-performing students. New York City Mayor DeBlasio recently lifted the cellphone ban in schools, in part because children were paying local adults to store their phones each day. (NYMag)

We’ve told brands about the importance of marketing on visual platforms, and those who do should take note: filtered photos are significantly more liked than #nofilter shots. A recent study found that filtered photos are 45% more likely to be commented on, and that people prefer high contrast, warm temperature filters. Filter judgment from more serious photographers is also fading as mobile has become the most ubiquitous picture-taking method. (Wired)

The Millennial Trains project is making its third voyage, carrying innovative members of the generation on a rail tour across the U.S. The participants are young entrepreneurs who share their ideas on how to change the world along the ride, which includes meetups, interviews, and other experiences to help them develop their concepts. This group includes a doctoral student studying nutritional programs for obese children, and a postdoc working on a project to keep the elderly more safe. (Fast Company)

We don’t just deliver data. Along with our monthly survey data, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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