Daily news, insights, and expert commentary on current and future Millennial trends.


3 Future-Facing Food Trends From Bitten LA

What does the future of food look like? The founder of Bitten shares some of the big trends shifting the space… Towards the end...

The Viral App Turning Everyone into Anime: The Friday Viral List

This selfie app is going internationally viral for its extreme (and extremely cute) filters, beer and yoga come together in a new health trend,...

The Snapchat of Shopping: 4 Questions with The Founder Of YEAY

We talk to the founder of a new shopping app that was created for the Snapchat generation...  It’s no secret that...

The 14 Non-Tech Brands Millennials & Gen Z Think Are Most Innovative (Part 2)

To look at innovation beyond tech, we asked 1000 13-34-year-olds the non-tech brand they think is most innovative… When we asked 1000 13-34-year-olds about...

The 17 Brands Millennials & Gen Z Think Are Most Innovative (Part 1)

We asked 1000 13-34-year-olds which brands—tech and non-tech—they think are the most innovative…  In our most recent Ypulse Quarterly...

Who Is #SaltBae???: The Friday Viral List

We tell you the why behind what’s going viral right now: trending hashtag #SaltBae, a diverse Harry Potter themed rap, the memes that...

The Future in 3 Products: CES Roundup

In a crowd of tech at CES that didn’t say much new, these three products gave us a hint at what the...

Ypulse’s Predictions for 2017

We told you what other experts are predicting for 2017, now here's the Ypulse team's forecast for what the next 12 months might hold...

The Newsfeed

Quote of the Day: “My 2017 resolution is YOLO life...Don't be afraid to take a chance, to fail, and then try again.”—Female, 20, NY

Professional Millennials are turning to apps and loved ones for financial advice—but they still aren’t reaching their goals. A study by finance company SoFi found that 25-34-year-olds are most likely to turn to significant others as a resource for money matters, followed by family, then “nobody,” followed by financial advisors. Almost 40% are using apps and digital tools for personal finance a few times a month or more, but despite their efforts, 38.4% say they were less than successful in accomplishing financial goals last year—indicating that they could use more help. (SoFi

Netflix has turned itself into a must-have for TV viewers. Hub Entertainment Research recently asked U.S. consumers what TV sources they would keep if they could only have three, and found that 36% chose Netflix, followed by ABC at 20%, and then CBS at 18%. For 16-24-year-olds, Netflix is “even more indispensable,” with 56% choosing the streaming service as one of their three—almost three times more than their second choice, ABC at 19%. Our Binge Effect trend found that 64% of 13-33-year-olds are using Netflix the most for binge-watching content.  (Digital TV Europe

University students in the U.K. value good grades more than privacy. A new study from digital learning platform Kortext found that almost half of students agree they would get better grades if their lecturers were able to track their study habits and progress throughout the year, and a whopping nine out of ten would be happy to let their universities use analytics to track their weekly progress to achieve better marks. Growing up in the digital era has made younger consumers more open to sharing information than previous generations—which we covered in our The Privacy Issue trend. (Forbes)

Millennial-owned businesses are feeling really good about 2017. A recent Yelp survey revealed that the majority of businesses had a good 2016, with 68% saying their business performance met or exceeded their expectations. The majority of Millennial business owners felt the 2016 political climate benefit for their businesses, and they were more likely to say it had a positive effect than older respondents. They’re also expecting 69% more revenue growth than their older counterparts for 2017. (Small Business TrendsYelp)

Sesame Street’s Count von Count is a rare find—children are not hearing many foreign accents in their entertainment. An analysis of kids’ TV shows found that out of 282 characters, only 21 were foreign, and “in terms of personality traits, [the] foreign characters were more bad, aggressive and uncultured than non-foreign characters.” According to a Pew report, second generation immigrants make up 11% of the entire U.S. population, and our Diversity Tipping Point trend, revealed that 52% of 13-33-year-olds don’t feel entertainment media does a good job of representing minority groups. (The Guardian

Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA

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