Daily news, insights, and expert commentary on current and future Millennial trends.

Miss Your Old Familiar Friends? The Friday Don’t Miss List

The weird things your wrist could do in the age of the smartwatch, a viral fight against “perfection,” and a return of some...

What’s Trending: Three Online Crazes You’ll Want To See

  The apps, hashtags, and, yes, challenges captivating young consumers this minute. Yesterday, we identified three smart marketing campaigns playing off big trends, and told...

From Hot Trend To Cool Campaign: Marketing Roundup

  We're always tracking trends, but it can be hard for some brands to understand how to interpret the latest hot meme or craze...

Tic Tock Tech: Brands On the Apple Watch

The watch is coming. Apple's entry into the wearables market means many things, but what will it look like when brands targeting young consumers...

Millennial Life, Illustrated

Image via Gemma Correll What's it really like to be a twentysomething today? Millennial artists are giving a glimpse at their generation's...

Festival Fashion On Demand: The Friday Don’t Miss List

Have you heard about the social network all about selfies? That fashion and doctors are becoming as on demand as food? Or seen what happens...

Putting Content in Their Hands

Entertainment brands are beginning to wise up and give young consumers tools to easily create and share clips and GIFs of the shows and movies...

Startup Watch: 5 Innovative Newbies to Know

These five hungry startups are capitalizing on Millennial trends to provide potentially game-changing services that could see big success. Every trend that sweeps through the...

Millennial News Feed

Quote of the Day: “I like shopping at Staples because they have good prices on supplies I need for school [and] electronics or other devices I may need.” –Female, 17, ID

For urban Millennials, getting married doesn’t necessarily mean saying goodbye to roommates. Members of the generation continue to mature into adulthood in an untraditional way, and with rent increasing dramatically, some are choosing living as husband and wife and roomie over a moving to smaller place, or having a longer commute. This acceptance of communal living could be a reflection of the rise of the sharing economy, as it becomes the norm to share everything from rides to the kitchen. (New York Times)

Although most of today’s 18-24-year-olds were still in high school or college during the Great Recession, it’s still affecting their career choices today. A survey from Way to Work found that 70% would prefer a stable job over a job they were passionate about but offered little security, and one third said finding that secure job was their top concern. 34% of Millennials named financial stability as their greatest aspiration. (Forbes)

According to some teens, “MTV is dying.” Hoping to reverse that sentiment, MTV will be introducing eight new series, and has 85 more in development, that are meant to reflect Millennials’ “unbridled optimism.” Upcoming series include a reality show about YouTube star Todrick Hall and a scripted comedy around Vine star Logan Paul—MTV likely has their fingers crossed these social media stars will bring their fans to the network. (Adweek)

YouTube channel AwesomenessTV has successfully hooked hundreds of thousands of young viewers, and now they’re setting their sights on a new audience: Millennial moms. Their new network Awestruck will premiere later this year, offering a wide range of female-centric series, from comedy to drama to talk shows featuring both online stars and Hollywood celebrities. The network hopes that young moms will turn to them as they consume more online video content. (StreamDaily)

What does it take to become “Insta-famous?” Sometimes it just takes being photographed in the right place at the right time. Sixteen-year-old Charlotte D’Alessio amassed tens of thousands of followers in just a few days when a photo of her and her best friend, model Josie Canseco, went viral at Coachella. From there Canseco and D’Alessio appeared on celebrities’ feeds, the Coachella account, and new fans’ Tumblr posts. The girls’ viral status speaks to how quickly notoriety can amass for young consumers in the age or micro-fame. (BuzzFeed)

Want to know Millennials' favorite fast food chain? How often they're dining out? What they order? Our most recent topline and date on 13-32-year-olds gave Gold subscribers the inside scoop on all their food and dining preferences. We deliver in-depth tables and a visual report to them every two weeks, covering another aspect of young consumers' behaviors, beliefs, and more. (Ypulse)

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