Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.


A New Tattoo Trend Is Taking Over Instagram On The Viral List

Embroidery tattoos are trending, Ariana Grande’s Coachella set proves why she’s a Gen Z and Millennial icon, the “Shell...

How K-Beauty Became More Than A Trend

K-beauty has established itself as more than just a trend, so we turned to Peach & Lily’s founder to find out why&mdash...

Gen Z & Millennials’ 20 Favorite Things To Eat

Are Gen Z and Millennials living on avocado toast and fake meat burgers? Don’t believe the headlines—these are their actual favorite...

9 Things That Millennials Are Buying Through Their Smart Speakers

Millennial smart speaker owners are a quickly growing group, and they’re already spending billions a year through the device… Smart speaker sales...

Why Young Consumers Are Spending Over $150 Billion a Year on Wellness

Our recently released wellness intensified trend report dives into the extreme ways young consumers are focusing their efforts to live healthy… Recently, Twitter co-founder...

The Genre Bending Gen Z Song Topping Charts In The Viral List

“Old Town Road” is Gen Z’s genre-defying hit, K-pop groups are battling it out to break records on YouTube, KFC&rsquo...

Virtual Music Festivals & 3 Other Ways Young Gamers Are Changing Music’s Future

Gaming is invading every aspect of Gen Z's & Millennials’ lives—and the music they listen to (and how they listen to...

5 Ways Gen Z’s Childhood Is VERY Different From Yours

Generations are shaped by the events of their childhood, and Gen Z’s upbringing doesn’t look anything like yours… Gen Z...

The Newsfeed

Quote of the Day: “I think we’re already seeing alcohol lose its health halo. Next, the assumption that alcohol is essential to a good, sophisticated life will fade.”—Joy Manning, Deputy Editor, Edible Communities (Medium)

“The doofus dad” TV stereotype is being remade for role-resisting Millennial parents. Inept at care-taking and almost everything else, the tired stereotype is saying its last “D’Oh!” as The Simpson’s Homer Simpson and Peppa Pig’s Daddy Pig get replaced with a new wave of capable fathers like Bluey’s Bandit. The switch could have a real impact on the way kids understand family life, with one research fellow explaining, “The media reflects reality and also constructs reality.” (SMH)

Apple's new subscription gaming service Arcade will cannibalize its own App Store downloads—and that’s a good thing. Downloads in the App Store are on the decline, despite mobile gaming maintaining popularity and raking in revenue. If Apple can turn Arcade into young gamers’ go-to for mobile play, they’ll be poised for success that could outstrip even Apple TV and Apple Music. (The Motley Fool)

Gen Z music artists are “post-genre.” Mixing several influences into one song has become a way for rising artists to set themselves apart, and thanks to self-upload services like SoundCloud, they don’t need music industry exec’s approval. Meanwhile, the Genreless Generation can curate blended playlists via Spotify to fit moods and occasions rather than “rock” or “pop” and are streaming has also globalized their content consumption, so U.S. genres are no longer a limit. (Vice)

Carl’s Jr. has a CBD-infused burger that costs exactly $4.20. The chain restaurant is giving fast food a Cannabis Infusion, but only at one Denver, Colorado location, and only for one day. The Rocky Mountain High Cheese Burger Delight packs 5 mg of the chemical that won’t get you high. CBD is the trendy ingredient du jour, with 57% of 18-36-year-olds telling us they’re interested in trying it, and the chemical has made its way into everything from lotion to La Croix-like beverages. (LAT)

Axe is challenging masculinity with “bathsculinity.” The brand has been blurring gender lines for the Genreless Generation for years now, and their latest series of YouTube spots is showing that men can take baths, too. They’ve enlisted comedian Lil Rel Howery, who takes bubble baths surrounded by candles in the humorous videos. And they couldn’t be more on-trend: bath time is seeing a surge as a salve for Millennial anxiety. (Marketing Dive)

Quote of the Day: “I think for a cohesive strategy and for really helping to build awareness as well as grow the market size for new things, there's definitely digital and social media. But also, there has to be this in-real-life element.”—Alicia Yoon, Founder, Peach & Lily (YPulse)

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