Daily news, insights, and expert commentary on current and future Gen Z and Millennial trends.

 

Fyre Festival Goes Down in Flames on The Viral List

The Millennial music festival promising luxurious experiences is a disaster (and the internet can’t get enough), goth ice cream takes Unicorn Frappuccino&rsquo...

Connecting Small Businesses With E-Shopping Millennials: Insights from Millennial 20/20 Speakers

How can boutique businesses connect with e-shopping-obsessed Millennials? We spoke to retail platform Trouva to find out… Millennial 20/20 London will bring together leading brands...

Millennial Males’ 20 Biggest Passions Right Now

We asked guys 18-34-years-old to share the interests they’re most passionate about right now—and here are their top 20 responses… ...

Why Millennials Love TOMS: Insights from Millennial 20/20 Speakers

We talked to TOMS Marketing Director to find out how the brand has won over Millennials by putting giving first, and what they&rsquo...

Millennial Females’ 20 Biggest Passions Right Now

We asked 18-34-year-old women what interests they’re most passionate about right now—and here are their top responses… When we...

Unicorn Frappuccino Madness on The Viral List

Starbucks’ highly-anticipated, Instagram-ready Unicorn Frappuccino takes over feeds and baristas' nightmares, van living has been trending on social media, another teen’s Spotify...

6 Things We Know About Influencer Marketing

Brands are clamoring to make the influencer economy a part of their marketing strategy—here are six things they should know… In 2014, we...

Social Viewing: 5 Apps Making Watching Videos a Group Activity

Can watching content online be a social experience? These five apps are working on it, and turning solo viewing into a party… When we...

The Newsfeed

“Most of the role models and leaders in my life have been Gen Xers so far."

–Male, 16, WI

Instagram has reached 700 million active users, and its growth has been speeding up. The app hit the new user mark just four months after reaching 600 million, and the introduction of Instagram stories in August may be a major contributor to its accelerated growth. The feature has a reported 200 million daily active users compared to Snapchat’s 161 million. Overall, Instagram now has twice the user base of Twitter and is quickly approaching the coveted 1 billion user mark that Facebook, WhatsApp, and Messenger have reached. (TechCrunch)

Millennials are using social media and YouTube to decide what to buy. A U.K. study found 32% of 18-24-year-olds are using social media to research their purchase decisions before checking out, and 25% are using video platforms like YouTube. There are also signs they’d like to search for products on social media: 25% of U.K. 18-24-year-olds reported the desire to search media based on their lifestyle and 23% would like search to understand their current mood. These findings, paired with the detailed targeting available to advertisers, are changing the consumer journey from search query to cart. (AdvertisingWeek)

Millennials are keeping 70% of their money in cash, reluctant to invest in anything, from stocks to their own retirement plans—according to new BlackRock research. Clearly impacted by the Great Recession, Millennials are most likely to agree, "What you might earn investing isn't worth the risk of losing your money," and a third say “they learned what not to do with their money” from watching their parents. They also tend to undervalue the potential returns of investments by millions of dollars, which is not good news for their futures—at their current rate, most Millennials will have less than $1 million saved for retirement. (TheStreet)

Influencer marketing is proving its worth. Though marketers have worried about determining ROI with the approach, one report is claiming it’s more effective than advertising alone, showing a direct lift in results rates of up to 30%. Across 450 influencers and 11 campaigns, the expansive research compared results from consumers exposed to ads featuring influencers versus control groups, overwhelmingly showing increased action when an influencer was involved. Good news for marketers, who spent $570 million on influencer marketing on Instagram alone last year. (Adweek)

The Amazon Echo can now help pick your outfit—and tell you when you don’t look good. LED lights and a depth-sensing camera will let the new Echo Look take pictures of any look, and “Style Check” software “combines machine learning algorithms with advice from fashion specialists” to evaluate which outfit is best, and lets you compare pictures of multiple outfits, from multiple angles. Amazon’s already extensive product recommendations could feasibly be a part of this product’s future—and, if all goes well, a drone will ship the recommended new clothes to your door. (Quartz)

“I want to work for myself so that I can have more flexibility and be my own boss. I have an online business.”
—Female, 16, FL

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