Daily news, insights, and expert commentary on current and future Millennial trends.
Infographic Snapshot: Millennials, Teens & Halloween
Millennials, teens, and Millennial parents’ plans for the approaching Halloween holiday, in one spooky infographic snapshot… Halloween is less than one week away,...
October 25th, 2016
Millennials VS Teens: What Marketers Need to Know
We’ve rounded up the most important differences on marketing to teens and Millennials… Although they share many of the values and behaviors...
October 24th, 2016
Nintendo’s New Console Will Redefine Gaming: The Friday Don’t Miss List
Nintendo launches trailer for its highly anticipated new console, a Costco for Millennials is expected to reach $100 million in revenues this year, and Chick-fil-A experiences...
October 21st, 2016
What Tech Brand Reigns Supreme with Young Consumers?
We asked 1000 13-33-year-olds to tell us what their favorite technology brand is right now… For young consumers today, a lot of technology isn...
October 20th, 2016
4 Lessons from Millennial Entrepreneurs
Here’s what we’ve learned from Millennials who sell to Millennials… We often cover up-and-coming businesses that are founded by Millennials...
October 19th, 2016
Where Are Young Females Finding Their Fashion Inspiration?
If magazines and brands aren’t telling young consumers what’s cool, where are they turning to find fashion inspiration today? We asked 500 1...
October 18th, 2016
Are These the Hotels of the Future?
The Millennial travel revolution is continuing, and inspiring the hotels of the future… According to Mintel, 82% of Millennials went on a vacation in the...
October 17th, 2016
The New CoverGirl Is a Boy: The Friday Don’t Miss List
CoverGirl appoints their first CoverBoy, Millennials want to be able to say “f*ck” at work, Abercrombie & Fitch is hitting delete on...
October 14th, 2016
Millennial News Feed
Quote of the Day: "I do not want any of the candidates currently in the running to win the election.”—Male, 22, FL
Snapchat clone Snow is continuing to pull in massive numbers. In a little over a year, the app which lets users add effects, stickers, and filters to their selfies, share their images and videos in a “Story,” and send self-destructing messages, has over 80 million downloads—in comparison, Snapchat had about 10 million downloads in a year after launching. Despite the majority of downloads stemming from Asia—particularly in China where Snapchat is banned—brands like Burger King and Nescafe are jumping on the platform by introducing stickers that can be used on the app globally. (Digiday)
The credit card that has gone viral with young consumers has launched their first marketing campaign. “Reserve What’s Next” is a video series for Chase Sapphire Reserve, featuring James Corden interviewing “innovators in the restaurant, transportation, and lodging fields.” It is aimed “at travelers interested in what’s next in travel,” which describes experience-hungry Millennials. The president of Ypulse, Dan Coates, says the behind-the-scenes approach of the new ads will especially appeal to young consumers, because they “love to geek out over things, digging into the process behind the product.” (The New York Times)
They may be digitally-savvy, but Millennials are falling for tech scams more often than you think. A global survey from Microsoft and the National Cyber Security Alliance, found that two in three consumers have experienced a tech support scam in the past year, and 50% of 18-34-year-olds reported to have “continued with a fraudulent interaction.” Pop-ups, unsolicited email, and scam websites have given “an edge” to scammers, who are using them to trick even the “savviest members” of the generation. (Fox News)
Nature is often the backdrop for ads targeting Millennials, but many times its intention often misses the mark. The “Millennials-gone-wild” trend in advertising is evoking a sense of freedom for young consumers and allows them to be “more in touch with things that are real, things that are natural as a counter effect to all the digital they have around them.” However, brands need to stay aware of over-saturation, particularly within the apparel industry where the imagery has become stylized and less authentic. (MarketWatch)
Dole Food Co. is joining forces with Disney to get kids to eat their fruits and veggies. To fulfill their shared mission of “providing high quality produce to help families lead healthier lives," Dole and Walt Disney Co. have produced a new line of produce branded with Disney characters that will be sold starting next month. The strategy is in line with the food industry’s shift in marketing to focus on parents when selling kids’ products by emphasizing 'health-related benefits,' and adding 'all natural' and 'no sugar' labels. (Los Angeles Times)
Quote of the Day: “The issue I most care about during this presidential election is how we are going to resolve this massive student loan problem.”—Male, 23, PA