Daily news, insights, and expert commentary on current and future Millennial trends.

Look Who’s Watching: Millennials & The New Fall Lineup

Now that the new fall TV shows have premiered, which shows are Millennials watching? With a fall television lineup that’s bursting at the...

5 Stats on Millennials’ Media Consumption

Our quarterly media consumption tracker asks Millennials and teens what screens they're watching, what devices they're using to watch, what services they'...

The Q3 2015 Ypulse Quarterly Report is Here!

Our most recent trend report is now available! The Q3 2015 Ypulse Quarterly covers three major trends we see impacting young consumers, and includes...

Millennials Steal The Daily Show: The Friday Don’t Miss List

Millennials are making satire news an irony-free zone (and Xers hate it), a moment of Barbie diversity, and the trends at every wedding in 2015....

Marketing With Music? You Need to Know Your Millennial Audience

Making music marketing a part of your efforts to reach young consumers? You better know your Millennial audience—not every event and fan group...

The Luxe List: Top 20 Brands Millennials Think Are Luxury

We asked Millennials and teens to tell us the brands they think make luxury products, and then which brands they think make quality products. ...

Millennial Media Takes on the Election

Millennial-targeted media are getting political with campaigns and plans to engage, and maybe influence, young consumers on their way to the polls. The presidential election...

Millennials Sound Off: Their 20 Favorite TV Shows Right Now

We asked 1000 13-33-year-olds to tell us which TV show from the 2014-15 season was their favorite... Fall TV season is here, and the ratings...

Millennial News Feed

Quote of the Day: "I want to be able to have, and provide for, a family in the next 3-4 years.” –Male, 20, NC

The gambling industry is (still) trying to figure out Millennials. While young travellers do seem to like Vegas, they’re not interested in playing slots, and more of their money and attention is going to technically non-gambling activities like fantasy sports. Some casinos are trying out skill-based machines that feel more like video games. According to the CEO of the Global Gaming Association “It's going to be a lot about throwing things up on the wall and seeing what sticks." (CNBC)

Digital natives have naturally integrated tech into their relationships, and teens are using texting and online flirting as a way of “dipping a toe in the ocean of romantic possibility.” But at the same time, in-person interactions remain important: 50% have flirted by friending someone on social media, while 55% have flirted by talking to their romantic interest in person. (The Atlantic)

Evidence that food is the new status symbol continues to mount. New research from Good Food magazine found that 16-24-year-olds in the UK spend more on food than any other age group, with much of that splurging spent on takeout. These young consumers are also spending more on brunch and other restaurant visits than older diners. (Vice Munchies)

Television has traditionally been relatively isolating, especially as an influx of content has made it less likely that everyone is watching the same show at the same time and time shifting has threatened the water cooler moment. But social media is making TV a communal experience again, as actors, writers, and the audience react to episodes in real time together. Social media activity is also an indication of a show’s popularity: Twitter and Nielsen have found that there is a connection between tweet volume and the size of the viewing audience. (NYTimes)

Exercise might seriously improve the mental health of bullied teens. A study from the University of Vermont found a 23% decrease in suicidal thoughts and attempts among bullied students who exercised four or more days a week. While the study doesn’t necessarily prove that exercise reduces sadness and suicidal tendencies, it is “an important first step” in connecting the two. (Common Health)

Quote of the Day: “I don't have kids, so my financial goal is to save the money I need to take the trips I want to take.” –Female, 25, FL

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