Gen Z’s gaming tastes aren’t one-size-fits-all. Some gravitate toward sprawling open-world and sandbox games, while others are drawn to immersive role-play games known for their deep storytelling and emotional investment. And they’re playing on every platform from consoles to their mobile devices, only adding to the diversity of titles and genres they can enjoy. Gaming spaces also double (and triple) as hangout spots, creative outlets, and social networks all at once, which means the games Gen Z plays most are often the ones that best fit how they connect, express themselves, and unwind. But with so many genres, devices, and gaming communities in rotation, what is Gen Z’s absolute favorite game right now and what’s driving them to choose that title over another? In YPulse’s Gaming report, we ask 13-39-year-olds what their favorite video game or mobile game is—and why—as an open-ended question,* allowing respondents to name any title they wanted rather than selecting from a preset list. Our data shows that 13-24-year-olds’ favorites are just as diverse as...
5/6/26
Gaming Report
Gaming has gone from pastime to identity for young consumers. Nearly every Gen Z and Millennial p...
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