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The Real Reason Gen Z Is Using These Social Platforms

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Gen Z may bounce between multiple social apps throughout the day—but they’re not using each for the same reason…

TL;DR

  • Even as social platforms overlap in features and formats, not every app serves the same purpose for Gen Z
  • Gen Z is turning to video-first platforms TikTok and Instagram for entertainment not social connection
  • Snapchat functions as Gen Z’s Facebook, helping them stay connected with friends and family
Not every social media app is the same to Gen Z. While Millennials mainly used socials to keep up with friends and family, Gen Z is just as likely to open these apps for entertainment, shopping recs, news updates, and creator content as they are to check in on people they know. At the same...

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