YPulse saw this coming: we predicted that in 2026, Gen Z would start looking for new ways to tap into mindfulness and focus. We said they’d find their own version of a “flow state” that isn’t dictated by constant notifications or the algorithm. And now, it’s clear that the prediction came true. Since the start of the year—literally as many Gen Z’s New Year’s resolution—they’ve been flirting with the idea of going off the grid. Well, kind of. To be specific, they’re “going analog.” According to YPulse’s Tech / Device Usage report, 55% of teens (13-17-year-olds) and 75% of young adults (18-24-year-olds) say they want to go more analog this year and take up more offline hobbies. The trend came together as physical media, “granny hobbies,” and “rawdogging life” (facing boredom rebranded) all trended one after another. Now, analog can mean anything from reading physical books and scrapbooking to cooking, crafting, or just taking a walk without headphones. At its core, going analog is about Gen Z stepping...
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