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YPulse Explains: Why Gen Z is “Going Analog”

YPulse explains “going analog,” a growing trend of Gen Z making time for more intentional, slightly offline activities…

Written and Edited by the YPulse Editorial Team

May 5 2026
North America

KEY TAKEAWAYS

Gen Z is “going analog,” scaling back their screentime to focus more on offline hobbies
From picking up “granny hobbies” to packing “analog bags,” Gen Z is trying to be more present
This trend is largely driven by digital burnout and a desire to be more intentional with their time

YPulse saw this coming: we predicted that in 2026, Gen Z would start looking for new ways to tap into mindfulness and focus. We said they’d find their own version of a “flow state” that isn’t dictated by constant notifications or the algorithm. And now, it’s clear that the prediction came true. Since the start of the year—literally as many Gen Z’s New Year’s resolution—they’ve been flirting with the idea of going off the grid. Well, kind of. To be specific, they’re “going analog.” According to YPulse’s Tech / Device Usage report, 55% of teens (13-17-year-olds) and 75% of young...