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Who Do Gen Z & Millennials Think Define Their Generations?
We asked Gen Z & Millennials who defines their generations—and their responses reve...
This Skincare Brand for Gen Z Launched During the Pandemic—and Is Selling Out
As COVID changes the way Gen Z views skincare, this brand is making sure all young skin...
The Social Platforms That Have Gained (and Lost) Young Users In 2020
The latest stats on which social platforms are winning Gen Z and Millennial users (incl...
This 2 Year Old Game Is Suddenly Crazy Popular on The Viral List
An indie video game has gotten newfound attention during the pandemic, TikTokers are ce...
How Brands Are Ramping Up “Buy Now, Pay Later” For Gen Z & Millennials
As young shoppers try to find alternative ways to finance their purchases, the “buy now...
5 Surprising Stats About Gen Z & Millennials’ Shopping
From how many have online shopped under the influence to how many say they’ve been shop...
This Group is Holding Brands Accountable for Real Inclusivity in Retail
As major retailers and brands continue to face a reckoning amid the ongoing Black Lives...
What Does Fall & Holiday Fashion Look Like For Young Consumers This Year?
Are young consumers getting comfy-clothes fatigue? We asked them what events and occasi...
McDonald’s Travis Scott Meal Is Taking Over TikTok on The Viral List
The Travis Scott meal (and merch collab) is selling out everywhere, Charli D’Amelio has...
What Are the Biggest Fashion Trends Gen Z & Millennial Women Are Interested in Now?
Fashion has undoubtedly changed quickly this year, as COVID has sparked a slew of trend...
3 Signs Young Consumers Want the Holidays to Start Early in 2020
There are 100 days until Christmas, but three big signs that young consumers are game t...
Gen Z & Millennials’ Top Favorite Places to Buy Clothing Now
What young people wear now is changing, and right now, these are their favorite places ...