Articles
North America
3 Ways Gen Z is “Hopemaxxing” Right Now
Plot twist: Gen Z is hopeful again. Yes, the very same generation known for turning exi...
North America
3 New Ways Gen Z is Self-Medicating
Gen Z has often been labeled as the most anxious generation, and according to YPulse’s ...
North America - Western Europe
Bad News for Gen Z’s Wallet, It’s on The Viral List
Spirit Airlines shutdown—obviously there's memes, but also...crowdfunding from Gen...
North America
Gen Z’s Top 10 Favorite Video and Mobile Games in 2026
Gen Z’s gaming tastes aren’t one-size-fits-all. Some gravitate toward sprawling open-wo...
Western Europe
Are Young Europeans Planning to Watch Eurovision?
We’re officially one week out from the Eurovision semifinals, and millions of fans acro...
North America
YPulse Explains: Why Gen Z is “Going Analog”
YPulse saw this coming: we predicted that in 2026, Gen Z would start looking for new wa...
North America
Are Gen Z Adults Really Not Drinking Anymore?
“Gen Z isn’t drinking like previous generations” has been a headline for years now. And...
North America - Western Europe
Gen Z is Obsessed with Weddings (Real or Otherwise) on The Viral List
Gen Z is hearing wedding bells (but not their own)
YPulse predicted that 2026 would...
North America
How Viral Products Are Teens’ Status Symbols—in 3 Stats
Luxury items used to be the ultimate markers of “making it,” especially for Millennials...
North America
The Top 10 Brands Gen Z Say Gets Them
While it can sometimes feel impossible for brands to get Gen Z, teens and young adults ...
North America
College Grads Are Rethinking the Need for Another Degree
The value of higher education is somewhat up in the air for Gen Z and Millennials. YPul...
North America
Microseries, Fan Edits, and Mini Games: Gen Z’s New Ad Expectations
Gen Z is used to highly curated feeds with creators they choose to follow, and algorith...