Gen Z is hearing wedding bells (but not their own) YPulse predicted that 2026 would be the peak of Gen Z’s wedding obsession. And since we last checked in, Gen Z’s FYPs have basically turned into one big wedding feed. Example A: Swan Beauty’s bridal brand trip. The four-month-old startup broke the internet after sponsoring influencer Brigette Pheloung’s bachelorette trip. But what could’ve been just another influencer getaway ended up showing up across newsletters, TikToks, and Reddit threads, all asking the same thing: What even is Swan Beauty? One creator (with 629K views and 23K likes) asked, “does anyone care to explain how a company no one’s heard of with 400 followers sponsored a private boeing 737 for acquired style’s bachelorette….no like fr im wondering.” The curiosity translated to major brand awareness almost overnight, because the answer, it turns out, is an AI mirror brand. (Whatever that entails.) It pushed growth for the brand’s socials and increased sales—which is, of course, the point of any influencer trip. Next, enter...
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