“Gen Z isn’t drinking like previous generations” has been a headline for years now. And depending on who’s telling the story, the reasoning changes. Gen Z is opting out of alcohol to focus on their wellness instead. They’re prioritizing daytime drinking over late-night bar crawls. The pandemic caused Gen Z’s social and drinking behaviors to change. And none of those stories even touch on the explosion of non-alcoholic options—hello, mocktails, matcha lattes, CBD-infused drinks, and dirty sodas!—that give off the vibe of going out without the alcohol. But if you’ve been following YPulse research, you know it’s basically impossible to...