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Are Gen Z Adults Really Not Drinking Anymore?

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While sobriety is on the rise among Gen Z, they haven’t ditched alcohol—or other vices—completely… 

TL;DR

  • The number of Gen Z adults who say they never drink has been rising over the past six years
  • Still, the majority of Gen Z adults do drink (they just might be doing it at home instead)
  • More Gen Z adults are choosing weed over alcohol—a shift that’s grown as alcohol consumption has declined
“Gen Z isn’t drinking like previous generations” has been a headline for years now. And depending on who’s telling the story, the reasoning changes. Gen Z is opting out of alcohol to focus on their wellness instead. They’re prioritizing daytime drinking over late-night bar crawls. The pandemic caused Gen Z’s social and drinking behaviors to...

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