Gen Z is used to highly curated feeds with creators they choose to follow, and algorithms constantly filling in the gaps with more of what they already like. That mix makes it hard for brands to break through—and even tougher to make content that actually gets them to stop scrolling and pay attention.  YPulse’s Ad / Marketing Effectiveness report shows 65% of 13-17-year-olds and 71% of 18-24-year-olds say advertisements usually bore them. But that doesn’t mean all hope is lost—if there’s one guaranteed way for brands to win over Gen Z, it’s to entertain them.   In Gen Z’s eyes,...