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Microseries, Fan Edits, and Mini Games: Gen Z’s New Ad Expectations

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Gen Z is interested in brand marketing that’s like the content they already watch, remix, or play… 

TL;DR

  • Gen Z is interested in branded microseries, a lot like the short-form, bingeable content they already consume
  • They’re interested in fan edits from brands, the same media that’s a core part of how they express fandom online
  • Gaming and Gen Z go hand in hand, and they’re interested in brands making mini games, too
Gen Z is used to highly curated feeds with creators they choose to follow, and algorithms constantly filling in the gaps with more of what they already like. That mix makes it hard for brands to break through—and even tougher to make content that actually gets them to stop scrolling and pay attention.  YPulse’s Ad...

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