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How Viral Products Are Teens’ Status Symbols—in 3 Stats

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For teens, the “it” product to have isn’t luxury, it’s whatever trending on their FYPs… 

TL;DR

  • Growing up, Millennials considered luxury as status symbols, but teens today see viral merch as the coolest flex
  • Teens love showing off their merch, and when something goes viral, they want it even more
  • Many teens are quick to grab viral, limited-edition products before they sell out
Luxury items used to be the ultimate markers of “making it,” especially for Millennials. Older gens grew up thinking aspirational shopping meant saving up for (or dreaming about) high-end pieces that signal status and taste. But teens now are flipping that entire idea on its head. Instead, they’re all about viral products as the “it”...

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