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The Top 10 Brands Gen Z Say Gets Them

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Gen Z feels like brands “get them” when they offer products that reflect their life and prices that actually fit their budgets…

TL;DR

  • Video platforms and features—TikTok, YouTube, Instagram Reels, and Instagram—get Gen Z through endless, personalized content
  • McDonald’s affordable prices and in-app discounts meets this budget-conscious gen where they are
  • Spotify’s music discovery tools and recommendations feel made for Gen Z’s love of discovery
While it can sometimes feel impossible for brands to get Gen Z, teens and young adults tell us how. YPulse’s Decoding Brand Affinity 2025 data shows that truly understanding their worldview and having products that represent their lifestyle are the top ways that Gen Z (13-24-year-olds) would describe brands that “get them.” In other words,...

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