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Video Newsletter: Brands and Pride Marketing

Jun 04 2022

In 2020, we warned that brands should watch their marketing around Pride month, as Gen Z—even moreso than Millennials—had become quick to call out brands who are co-opting Pride for profit...and that continues to ring true in 2022.

“Virtue-signaling” and “rainbow-washing”—or, slapping rainbows on corporate logos and making statements in support of the LGBTQ+ community without taking any real action—is noticed and noted, and can affect your brand affinity among this generation.