Video Update: Brands and Pride Marketing

In 2020, we warned that brands should watch their marketing around Pride month, as Gen Z-even moreso than Millennials-had become quick to call out brands who are co-opting Pride for profit...and that continues to ring true in 2022.

"Virtue-signaling" and "rainbow-washing"-or, slapping rainbows on corporate logos and making statements in support of the LGBTQ+ community without taking any real action-is noticed and noted, and can affect your brand affinity among this generation.