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We talk to 250,000 13-39-year-olds in the United Kingdom, France, Germany, Italy, and Spain annually. We ask them:
What are your favorite brands? Which social media platforms do you use regularly? Where are you shopping? Which social causes matter the most to you? And much, much, much more.
The top 5 coolest brands in Western Europe, according to Gen Z & Millennial consumers*
* As of August 10, 2022. Brand data for all 750+ brands is updated weekly for YPulse Pro users.
are watching video content on social media weekly or more often
say brands should be talking to consumers about climate change
say their generation has the freedom to choose their own life path
like it when brands use social content that was created by users like them
From Apple to Zara, know exactly how young Western Europeans feel about global and local brands across 20 youth-centric diagnostics. Learn which brands they think are cool, reflect who they are, are authentic, and more.
Every month, take a deeper dive into the biggest cultural shifts occuring today—with the data to back them up. Be informed by the insights and statistics, inspired by the examples, and guided by takeaways for you.
Weekly behavioral reports inform you on everything you need to know about young consumers, from what they’re buying and watching to their views on marketing, tech, and more. These quick-read reports synthesize hand-picked, illuminating data points from our surveys and give you actionable takeaways on how to reach Gen Z and Millennials today.