Each week, YPulse releases a new behavioral report covering a category of youth behavior, from what they're buying and watching to their views on marketing, tech, and more. Each month, I'll be giving you a rundown of the previous month's reports, highlighting key takeaways and actionable insights.
In this edition:
- Fashion Preferences and Style Report: How young people view fashion and style as a form of self-expression, and, how trends aren't templates to copy, but ways to reflect who they are and to influence others.
- Brand Loyalty Report: 13-39-year-olds tell us exactly what it means to be "brand loyal," and what's keeping them tethered to certain brands/products.