News
North America
The HENRY acronym for young, luxury homebuyers is back for Gen Z.
The HENRY acronym for young, luxury homebuyers is back for Gen Z. Real estate firm Enge...
North America
Teens are getting potentially harmful dieting advice from AI.
Teens are getting potentially harmful dieting advice from AI. Among teens 16-years-and-...
North America
Gen Z women are stressed financially, romantically, personally, politically—you name it.
Gen Z women are stressed financially, romantically, personally, politically—you name it...
North America
UGG’s new campaign is highlighting handmade craftsmanship—a.k.a. human-made.
UGG’s new campaign is highlighting handmade craftsmanship—a.k.a. human-made. YPulse has...
Western Europe
New data shows fewer French teens are smoking cigarettes.
New data shows fewer French teens are smoking cigarettes. For decades, cigarettes were ...
Western Europe
Most babies in England already have screen time.
Most babies in England already have screen time. A new study from the Education Policy ...
Western Europe
British Gen Z are using their group chats and TikTok to help them save money.
British Gen Z are using their group chats and TikTok to help them save money. According...
Western Europe
Golden-topped Jersey milk is making a comeback thanks to British Gen Z. (And we kind of called it!)
Golden-topped Jersey milk is making a comeback thanks to British Gen Z. (And we kind of...
Western Europe
Pringles just turned last-minute airport chaos into a new creator-led campaign.
Pringles just turned last-minute airport chaos into a new creator-led campaign. The Hot...
North America
With AI impacting jobs, liberal arts degrees might actually be secure for Gen Z.
With AI impacting jobs, liberal arts degrees might actually be secure for Gen Z. Tech j...
North America
Meanwhile, TikTok is coming to…radio?
Meanwhile, TikTok is coming to...radio? In an unexpected move (at least to us), TikTok ...
North America
Ulta Beauty is coming to TikTok Shop.
Ulta Beauty is coming to TikTok Shop. While TikTok Shop has been embraced by creators a...