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The HENRY acronym for young, luxury homebuyers is back for Gen Z. 

Mar 18 2026

The HENRY acronym for young, luxury homebuyers is back for Gen Z. Real estate firm Engel & Völkers, based in Utah, just put out a report on young HENRYs, which stands for “high earners, not rich yet.” The group is Gen Z and young Millennials who make at least $100K a year, and reportedly value home ownership not only as an investment but as a symbol of their lifestyle. (Though how many young people really fall in this category, they didn’t say.) Young people are often spoken about as being priced out of buying a house at the same age their parents did—if at all—but that seems to make it more of a luxury symbol to some buyers. According to the firm, 76% of HENRYs already own a home, with the vast majority buying them before 30-years-old, and nearly all of those currently renting planning to own before 40-years-old. (NY Post)

🕰 YPulse wrote in 2015: First there were the Yuppies and Dinks, and now there are the HENRYs

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