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North America

The Competition to Attract Online Creators (With Payments) Is Heating Up

Sep 08 2021

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From virtual tip jars to cash bonuses, creator payments are becoming the norm as social networks compete for talent… YPulse’s recent celebrities and influencers behavioral research found that 47% of 13-39-year-olds follow online celebrities / creators, while 22% say they would buy a product that was recommended by online celebs. While the benefits of...