Last year, pandemic-related influencer and celebrity scandals were numerous, and as brands slashed ad budgets, the future of influencer marketing was called into question. But YPulse’s 2020 Celebrity and Influencer report however revealed that with Gen Z and Millennials spending more of their time on social media during quarantine, they were giving even more attention to the influencers they find there. And Gen Z was even more likely to be following influencers than ever. This year’s Celebrity and Influencer report checks back in with the power of online celebrities, reveals the reasons they have remained influential in marketing, and what types of partnerships brands should be making to most effectively reach young consumers.
Report length: 15 pages
