YPulse’s Celebrities and Influencers report dives into young consumers’ viewpoints on online influencers versus traditional celebrities, who they trust the most, and how they want brands to engage with these famous personalities.
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded July 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July 2023.
Phone usage and app habits, which apps they’re spending the most time in, and how mobile habits are reshaping the way they shop and communicate.


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