Unsurprisingly, Travis Scott’s new hard seltzer brand is selling out everywhere, a TikToker just exposed the secret behind mirror selfies and users are shocked, a popular Twitch streamer is hosting a marathon livestream for followers, and TikTok star Addison Rae just dropped her surprise debut song—plus other youth news you should know about this week!
Travis Scott Launched Hard Seltzer & It Sold Out Everywhere
Is there anything Travis Scott can’t sell? You already know how he raked in millions of viewers for his virtual concert on Fortnite last year, followed by his menu collab with McDonald’s which sold out everywhere—and helped the fast food brand bounce back from a downturn in business. He even got into the fragrance and candle space with Byredo, which also sold out. Now, the rapper has teamed up with AB InBev, for CACTI Agave Spiked Seltzer, a hard seltzer brand—and, you guessed it, the line has reportedly sold out in several locations around the country. The site is also sold out of the nine-can variety pack. Anheuser-Busch CEO Michel Doukeris confirmed the brand’s “strong debut” in an interview with CNBC: “Several of them are saying that they have never seen anything like this before: sold out within one day.” The CACTI hard seltzer comes in three different flavors including pineapple, lime, and strawberry. Ahead of the launch, Scott promoted the drinks across his social platforms—including Instagram where his post received over one million likes. Some are even predicting that Scott’s new brand could potentially be the “Budweiser for Gen Z.” Given his popularity among young fans, it shouldn’t come as a surprise that his beverage is already selling out. And on top of that, hard seltzer is one of the favorite alcoholic beverages among young drinkers today.
A TikTok Influencer Exposed the Truth about Mirror Selfies
Last month, TikTok influencer and model Kara Del Toro (whose @karajewel account has 1.4 million followers) exposed how the mirror selfies users see on their social feeds are just an illusion, sharing the truth in a video which received 1.8 million views. The reality: In many of the influencers’ mirror selfie posts, there is no actual mirror involved. Oftentimes, a creator will use a second phone or spare camera to “fake the mirror selfie look” and make it look as though it were pointed at a mirror. The now-exposed secret caused a stir on social media immediately—and even came as a shock to some. Others said it confirmed their questions of why it always seemed like popular influencers always had a perfect angle as well as “clean, smudge-free mirrors”—it’s because they never had to deal with one this whole time! Users on the /InstagramReality subreddit, which has 944K members, have been criticizing the newfound development non-stop. One Redditor wrote “I’m always irked by how perfectly clean their ‘mirrors’ are. Meanwhile, I’m over here finding a dozen spots and streaks that aren’t visible until I attempt to take a pic in the mirror.” As the revelation continued to hit more users in recent weeks, many began analyzing and “picking apart” content to try and identify fake mirrors in influencers’ photos. WeWoreWhat founder Danielle Bernstein started calling out a number of photos using the technique, while Ella Emhoff was exposed for alleged “squat and pose mirror-less selfies.” In the last year, young fans have been leaning toward following more relatable and authentic influencers, and the backlash over the fake mirror selfies just shows how they’re not afraid to call out creators for manipulating their content.
This Twitch Streamer Is Hosting Nonstop Livestream & Is Keeping it On for As Long As Users Subscribe
On Sunday, Twitch streamer Ludwig Ahgren, who has 1.8 million viewers, started a livestream on the platform—and hasn’t stopped it since. (At the time of writing, over 59K viewers were watching the stream.) According to the gamer, he’s running an “uncapped subathon” and will stay up as long as views keep subscribing to his account—every time someone subscribes, it adds 10 seconds to the amount of time he stays live on the stream. So, basically his followers control how long he decides to stay live. After falling asleep live, he woke up the next morning and tweeted that he was number one streamer on Twitch. When he’s awake during the day, he’s been streaming games with friends. But while he’s sleeping, his mods run videos that are chosen by the community. Subathons are generally popular on Twitch, but they typically don’t go longer than half an hour. Meanwhile, Ludwig isn’t the only popular creator hosting a marathon this week: In a different kind of endurance challenge, YouTuber Jimmy Donaldson (a.k.a MrBeast) announced on Twitter (in a post that received 48.6K likes) that he is bringing back his Finger on the App game, shooting the Finger on the App 2 app to the top of Apple’s App Store. Basically, the premise of the challenge is that users must keep their fingers glued to their phones for as long as they can—and in the end, the winner gets $100,000. When the game first debuted last summer, one million players participated, and four winners won $20,000 after 70 straight hours. However, this year’s iteration of the game includes a set of new challenges and obstacles where players not only have to keep their fingers on their phones, but must “maneuver” their fingers in specific ways at the regular intervals, and will also be able to participate in a “Battle Mode” where they can go head-to-head in mini-games to obtain extra lives.
Addison Rae Dropped A “Surprise” Song For Fans & Netflix Picked Up Her Movie All in One Week
TikTok star Addison Rae Easterling (who simply goes by “Addison Rae”) is one of the influencers we told you to keep an eye on—and since then she’s just continued to explode in popularity. First, she launched a “Mama Knows Best” podcast on Spotify with her mother, then she collaborated with Madeby Collection to debut Item Beauty, a clean beauty brand. In September, it was announced she was cast in the lead of Miramax’s “gender-swapped” remake of ‘90s rom-com She’s All That (now titled He’s All That) alongside Cobra Kai’s Tanner Buchanan. That brings us to this week, when it was announced that the movie was sold to Netflix for more than $20 million—further showing how the streaming giant wants to continue to reach the young adult crowd. However, the most “surprising” part of this week was the premiere of Addison’s debut song “Obsessed” and its music video, which dropped on Thursday night. Ahead of the release, she seemingly didn’t promote the song on any of her social platforms, and the video (which currently has more than two million views on YouTube) is full of comments from surprised fans, like “Wasn’t expecting this, but go Addy.” In the last year, popular TikTok influencers have been moving away from just promoting products on social media and dabbling into the movie and music industries: Last summer, Dixie D’Amelio released her first song “Be Happy,” which debuted on the Billboard music charts, while Chase Hudson (a.k.a Lil Huddy) has been getting into the pop-punk rock music scene.
Following the shooting in Atlanta, users on TikTok are continuing to use the hashtag #StopAsianHate to condemn racism and xenophobia—and it has 284.2M views.
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This beekeeping TikToker has gotten a lot of buzz (sorry) for her videos.
Following Meghan & Harry’s interview, Britney Spears is reportedly interested in doing a tell-all interview with Oprah next.
These $1400 memes are taking over Twitter as people’s stimulus checks started to come in.
History has been made in Hollywood as Steven Yeun and Riz Ahmed become the first actors of Asian descent to be nominated for an Oscar, while Chloé Zhao becomes the first Asian woman and woman of color to be nominated for best director.