- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
News Consumption And Trust Report
YPulse’s latest News Consumption and Trust report explores Gen Z and Millennials’ behaviors and preferences when it comes to news and information, sources they trust, and their biggest concerns about the media today.
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- How many Gen Z and Millennials are following the news (including global news) and why
- The sources they are using most to get their news and how much they trust them
- How young people feel about international politics and media
Report Length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded May 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in May 2023.
Additional Survey Content in the Data File Includes: Specific news channels, shows, and social platforms Gen Z and Millennials trust most for accurate information, how many are purchasing newspapers and magazines, and the types of media they enjoy from other countries.