- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Gaming Report
Gaming is a part of nearly all young people’s lives—and the ones who really love it are spending hours of their day in virtual worlds and mobile games. Especially with teens, who are having some of their first brand experiences in open-world games, it’s important for brands to understand their habits, how they’re playing, and what they want to get out of their gaming experience. And we address one of the elephants in the room: where does artificial intelligence come into gaming for young players?
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- What video games are most popular among Gen Z and Millennials
- How young people are socializing in games
- What gaming experiences young people want from game brands
Report length: 23 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in April 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April 2024.
Additional survey content for Pro users: How young people feel about diversity in gaming, how young people have participated in game culture, and where young people are watching esports / gaming streams.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.
Recent years' reports on this topic
- 2026Gaming Report
- 2025Gaming Report
- 2023Gaming Report
- 2022Gaming Report
- 2021Gaming Report
- 2020Gaming Report