Gaming is a part of nearly all young people’s lives—and the ones who really love it are spending hours of their day in virtual worlds and mobile games. Especially with teens, who are having some of their first brand experiences in open-world games, it’s important for brands to understand their habits, how they’re playing, and what they want to get out of their gaming experience. And we address one of the elephants in the room: where does artificial intelligence come into gaming for young players?
Report length: 23 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in April 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April 2024.
