TikTok creators are models now, signaling how the industry is changing its narrative for a new generation. 

TikTok creators are models now, signaling how the industry is changing its narrative for a new generation. TikTokers continue signing with Hollywood talent agencies, and modeling is becoming a popular venture for these creatives thanks to their ability to relate to young people and the authenticity they bring to fashion and entertainment. Khaby Lame has a multi-year deal with Hugo Boss and walked the runway at the Boss show during Milan Fashion Week alongside major supermodels; Axel Webber (who found an audience on TikTok after detailing his dreams about attending Juilliard) signed on with The Society to further his budding singing and modeling career; and viral TikToker Brynne Rosetta found an unexpected modeling career with IMG (the world’s largest modeling agency) at the end of 2020 after they approached her through TikTok. While scouting for model talent via social media is nothing new, TikTok’s growing popularity signals how the short-form video app continues opening doors for brands and talent agencies to connect with the vast amount of young creatives who are giving the internet a window into their lives. (Teen Vogue)