Gen Z & Millennials’ 10 favorite apps show who’s powering the biggest online trends… YPulse’s recent mobile/app behavior report found that the majority of 13-39-year-olds say they have been spending more time on their phone since the pandemic started. Their phones have been their lifeline to friends, vital information, and of course, much needed entertainment. Our research shows that Gen Z and Millennials have an average of 25 apps downloaded, and they’re using 8 in an average day. Social media, messaging, email, music, and media viewing apps are the top types they tell us they’re opening every week—but what app is actually their favorite? In our behavioral survey, we asked 13-39-year-olds “What is your favorite app?” and respondents listed over 200 apps. But one notable app was clearly the most-mentioned for the first time in our favorite app tracking: Their Current Favorite Apps Among 13-39-year-olds TikTok Instagram YouTube Facebook Netflix Snapchat Hulu Twitter Amazon Google In 2020, only one app was keeping TikTok from the top spot, and...
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