White Claw is launching an unfiltered, homegrown campaign that “embodies fan enthusiasm.” Hard seltzer has become one of young drinkers’ alcoholic beverages of choice in recent years, and White Claw has been a leader of the pack. In the COVID era, the company has been finding ways to stay relevant with their fans. Their latest “Let’s White Claw” global campaign is inspired by “user-generated content,” which has propelled the Mark Anthony Brands-owned drink “to the top of the hard seltzer conversation and sales charts.” The black-and white ads feature a diverse mix of content creators enjoying “improvised moments” while sipping on a White Claw. YPulse’s ad and marketing effectiveness report found that unfiltered, homegrown content is something that young consumers want to see from brands. (Adweek, Marketing Dive)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
