| Dunkin’ Donuts and Charli D’Amelio just launched a merch line. Building on the success from their drink collab with Charli D’Amelio, the donut chain is releasing more merch with their new The Charli x Dunkin’ line. Customers will be able to purchase a cold brew tap handle, scrunchies, tumblers, a onesie, shoelaces, and a phone case. The latest merch drop shows how brands “are finding new ways to capitalize on TikTok’s popularity, beyond influencers mentioning products in their videos.” If more companies follow their example, it could open up an avenue where more brands consider “how to make TikTok less of an experimental channel and more of a permanent strategy.” (Digiday) |
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