Nike is developing a social commerce app for Gen Z customers. Sure, social shopping is taking off among young shoppers, but to go beyond the bounds “of TikTok and Instagram,” the athleticwear giant is coming out with a new app that aims to create community around the brand’s fans. The Nothing but Gold app is aimed at young women and according to the launching page, will present a mix of “sport, style and self-care.” Their @nbg.nike page on Instagram currently has more than 9K followers. According to a job posting for the app, Nike “is looking to create a branded space that operates similarly to the social platforms Gen Z is already using to browse and shop.” (WWD)
