ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Pinterest predicts unisex style, ‘90s nostalgia, and sustainability will be some of 2020’s biggest trends

The platform reports that searches for unisex and gender-less children’s clothes climbed 119% this year, limiting waste searches jumped 446%, and searches for ‘90s fashion styles went up 669%. YPulse has been tracking how brands have been embracing the gender blur, cashing in on the endless ‘90s revival, and creating more eco-friendly options for young consumers so it’s no surprise that these trends will continue into 2020. Pinterest also says that space-related content climbed in popularity, including searches for NASA logos (one of Gen Zs dream employers and a benefiter of the Brandoms trend.) (Sourcing Journal)