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  • Report
  • Behavioral
North AmericaWestern Europe

Sports and Athletes Report

YPulse’s 2023 Sports and Athletics report explores what sports young consumers participate in themselves, how Gen Z females are becoming bigger sports fans, and how young people feel about esports.

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  • How many young people consider themselves sports fans
  • What sports / leagues Gen Z and Millennials are following
  • Where young consumers are watching sporting events
Report Length: 22 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded April 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April 2023.

Additional Survey Content in the Data File Includes: How young consumers feel about betting on sports, how much they are willing to bet on sports, and how often they watch sporting events.

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