YPulse’s 2023 Sports and Athletics report explores what sports young consumers participate in themselves, how Gen Z females are becoming bigger sports fans, and how young people feel about esports.
Report Length: 22 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded April 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April 2023.
News consumption habits, which sources they trust, and how misinformation and media skepticism are shaping their worldview.
TV and entertainment viewing habits, which streaming services they’re subscribing to, and how their viewing habits are shifting.
