Over the last two years, TV & Entertainment has played a crucial role in the lives of 13-39-year-olds. Gen Z and Millennials leaned on the creation of TV shows and movies throughout the pandemic, and they had a particular attraction to streaming services. However, with the number of streaming platforms ever-increasing, and inflation impacting their budgets, young consumers’ entertainment spending is shifting.
In this year’s TV & Entertainment report, we’ll look at genres young consumers are looking at, who is influencing their content choices, and their desire for increased diversity.
19 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in November 2022. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in November 2022
News consumption habits, which sources they trust, and how misinformation and media skepticism are shaping their worldview.
TV and entertainment viewing habits, which streaming services they’re subscribing to, and how their viewing habits are shifting.
