Video Update: September Report Recap

Each week, YPulse releases a new behavioral report covering a category of youth behavior, from what they’re buying and watching to their views on marketing, tech, and more. Each month, I’ll be giving you a rundown of the previous month’s reports, highlighting key takeaways and actionable insights.

In this edition:

• • Social and Mobile Marketing Preferences Report: the top reason young consumers are unfollowing brands on social—and the kind of content they actually want to see from them.
  • Halloween Report: Are budget-conscious young consumers back to celebrating one of their fave holidays the way they used to? Yes….but with a twist that Gen Z are becoming known for.
  • Personal Finances and Spending Report: The majority of young people believe the recession is already here…here’s how that’s impacting their spending habits.