- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Food Shopping and Trends Report
With prices increasing across both the grocery store and restaurant / takeout menus, young people are finding themselves budgeting for meals more than ever—including what used to be considered “cheap” drive-thru items. Looming news of tariffs have them worried and make some grocery items feel like luxury (ahem, eggs). But they still want brands to dish them up something interesting and new, from global food trends to unique flavors. And to make it a social media win, brands really need to be on top of what’s trending—even down to nichest of dishes like seafood boils and carbonara ramen.
YPulse’s 2025 Food Shopping and Trends report dives into how young people are approaching grocery shopping now, where they’re eating out most, the food trends they’re trying, how many are cooking at home, and what they want to see most from food service and CPG brands.
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- How many young consumers do their own grocery shopping
- What food trends they’re following, and how they want brands to jump in on them
- How many would rather cook at home or order takeout / dine out
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Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded March 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in March 2025
Additional survey content for Pro users:
The open ended list of young people’s favorite fast food / chain restaurant, what kind of grocery stores they’re shopping at, how often they go out to a fine dining restaurant, the complete list of labels that make them more likely to buy, and how many consider themselves adventurous eaters.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.