Each week, YPulse releases a new behavioral report covering a category of youth behavior, from what they're buying and watching to their views on marketing, tech, and more. Each month, I'll be giving you a rundown of the previous month's reports, highlighting key takeaways and actionable insights.
- Health, Drugs and Risky Behavior Report: How they feel about eating healthy (and not), and what shifts we've seen pre- and post-COVID.
- Experiences Report: The future of experiences and how brands can successfully be part of these events.
- Shopping and Retail Report: How Gen Z and Millennials navigate both online and in-store shopping, and what type of shopping they prefer the most.