Report Read Out: Celebrities and Influencers

In YPulse’s 2026 Celebrities and Influencers Report, we dive into how trust in online creators is shifting away from mega-influencers and toward smaller, niche voices, why the word “influencer” still edges out “content creator” despite all the baggage, how far creator recommendations actually reach beyond a sale, and what kind of brand content—humor, tutorials, or straight-up reviews—young people actually want to see.

Tune in to this under-15-minute read-out of YPulse’s Celebrities and Influencers Behavioral Report (North America), presented by Content Research Coordinator Kayla Marino. Western Europe Research Manager Cerys Whitehurst joins at the end for a quick WE update.