Behavioral REPORT

Halloween and Thanksgiving Report

YPulse’s Halloween and Thanksgiving report shares what Gen Z and Millennials will be doing for the fall holidays, how they plan to celebrate, and how brands can join in on the holiday fun.

  • How young people plan to celebrate the fall holidays
  • Gen Z and Millennials’ perceptions about Halloween—are they getting in the spirit?
  • If holiday travel is going to be popular for Thanksgiving this year

Report length: 17 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August / September 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August / September 2023.

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BEHAVIORAL REPORT
Halloween and Thanksgiving Report
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Content
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Data
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